Instructor, Ross School of Business, University of Michigan

Marketing Management (Undergraduate Junior & Senior, 3 credits), Spring 2017

Recipient of Thomas W. Leabo Teaching Award

Teaching Evaluation: 4.81/5.00 (department mean: 4.48)

Selected student comments:

“Reflecting on my spring term, the experience that had the largest impact on me was taking Prof. Chae’s MKT class. She is an awesome teacher and her lecture style allowed me to learn an incredible amount about the subject in such a small period of time. With what I now know from the course, I have found that marketing is a subject I love and will look towards pursuing as a potential career path. I want to thank her for igniting this passion and helping me figure out what I want to do in life!”

“Professor Chae is awesome! She was great at engaging all of us in class discussions and collaborating with our peers. I really appreciated the professor's enthusiasm in the class, and the examples she used to explain concepts. I was always engaged and focused on the material at hand. Really enjoyed this class and am passing it onto many friends.”

“This is an awesome course which really sparked my interest in marketing. Overall the class structure and content in the class are perfect, which is attractive and interesting to keep learning and exploring. Basically, the knowledge we learned in the class is all related to real life scenarios, which is useful and helpful. Thank you for an amazing semester!”


Teaching Assistant, Ross School of Business, University of Michigan

BBA New Product & Innovation Management, S. Sriram, Winter 2019

EMBA Strategic Marketing Planning, Puneet Manchanda, Fall 2017, Fall 2018

BBA Marketing Management, Carolyn Yoon, Winter 2017, Winter 2018

MBA & BBA Advertising Management, Katherine Burson, Winter & Fall 2015, Fall 2017

MBA Strategic Brand Management, Rajeev Batra, Fall 2015 & Fall 2016

Teaching Assistant, Columbia Business School, Columbia University

MBA Marketing: Innovation through Customer Centricity, Scott Shriver, Summer 2014

EMBA Marketing Strategy, Hitendra Wadhwa, Spring 2014


Research Advisor, Ross School of Business, University of Michigan

Research Scholar Program/UROP (Undergraduate, 2-3 credits), 2016-current

Students: Hayden Smith (Winner of Poster Award at the 2018 UROP Symposium), Aly Chua (independent research), Connor Flanigan, Andrew Kertawidjaja, Isabel Robles

Selected student comments:

“Working as your assistant has been my most rewarding experience so far at Michigan. You've taught me so much along the way, and I hope I was valuable to your research. I can't imagine a better mentor to learn about the research process. You have been a great role model, and I'm excited to see where your work goes from here. I can't wait to be back next year!”