This site is under construction.
In the meantime, you can use the navigation menu to browse recent and current projects and meet some of our lab members and alumni
Researchers in the Media And Psychology in Everyday Life (MAPiEL) Lab are interested in a broad range of questions about the relations between the mass media and individuals.
Led by Dr. Sonya Dal Cin, we investigate how the mass media affect thinking, emotions, and behaviors and how these in turn shape the experiences that people have with the mass media.
We study the experience of being sucked in by stories and identifying with characters, and the effects this has on important attitudes and behaviours. We examine the ways in which social identity and lived experience motivate our media use and influence our perceptions of entertainment content. Across it all, we prioritize the study of topics related to individual and societal wellbeing.