You invite your family to examine your masterpiece. Everyone is amused! Your creativity and clever design gave your players a brand new way to interact with a video game. For the first time, three generations can sit down and share something they enjoy, and nobody would have ever imagined that it’s a video game. Your dear Xbox is restored to its throne in the living room. Gaming turns from a source of conflict to a family hang-out activity in your household. As word spreads in the community, more people start to become interested in family-friendly games, and it wasn’t before long that a new startup emerges in your neighborhood, selling games to be played by everyone.