E-Service Lab

With the advancement in technologies, it is realized that the capacities and scope of services have expanded beyond their traditional realms. Thus, the Agent Mediated E-Commerce and Service Science Research Lab focuses on taking an interdisciplinary approach to study, design, implement and innovate service systems based on concepts of value co-creation and service dominant logic.

Using agent-based technology, focusing on an e-commerce system, the research conducted in this lab aims to develop agent-based framework, system architecture, economic model, business model, negotiation protocols and security protocols. It also addresses legal and shariah compliance issues in an e-commerce system. Besides e-commerce, this lab also delves into e-learning, e-government and e-supply chains. In these areas, the research is focused on investigating the evolution, design and evaluation of innovative service systems.

Sub expertise:
1. E-service adoption
2. Value in Use
3. E-service quality