ZURAIDAH SIPON

CONTACT INFORMATION

  • Email: zurai973@uitm.edu.my

  • Phone: 07-9352000 (General), 07-9352055 (Office)

  • Office: 122, Blok Cahaya Budi, UiTM Johor Segamat Campus, Jalan Universiti Off KM12 Jalan Muar, 85000 Segamat, Johor.

Profile

Go with the flow has been her most popular tagline of all time. It is about the life of Zuraidah Sipon, a young woman who suddenly discovered that being a lecturer is a career that just fits her personality. It just popped out into her mind while attending an undergraduate class back in the 1990s. Being a focal point among the crowds while delivering and sharing knowledge confidently and enthusiastically had been the element of attraction to her new ambition at that time.


She joined UiTM in April 2008 as a finance lecturer in the Faculty of Business and Management, UiTM Johor Segamat Campus. Few years before joining the UiTM, she had gained some teaching experiences at private colleagues in the area of banking, finance, and marketing. It was the years of on-the-job training that had taught her a lot about adult teaching and learning. She was really thankful for the experience and opportunities that she had gathered.


In the year 2000, she completed her Master in Business Administration (MBA) from Universiti Kebangsaan Malaysia (UKM) Bangi. Her pursuit of the study was originally unplanned. She came back to Malaysia from her first degree in late 1997 and it was a very challenging year thereafter when the global economic crisis affected most of the job markets. After giving it a thought, she decided to pursue her graduate studies.


Back in 1996, she was granted a convertible loan-scholarship by MARA for her Bachelor in Business Administration majoring in Finance at the Wichita State University, Wichita, Kansas in the United States. It was never in her dream as a village girl to be able to pursue her studies overseas. However, it was a great opportunity that came while she was working as an operations officer at Maybank. She resigned from Maybank after two years of service for pursuing her first degree.


Being given the opportunity to work with a large bank like Maybank was a wonderful learning experience especially when she herself was a graduate of Diploma in Banking from UiTM (formerly known as ITM). Obviously, all the knowledge that she had gathered during her diploma was able to be put into practice while working with Maybank. Those experiences also had become her valuable asset in the teaching process as she was able to share the hands-on experience with her students.

QUALIFICATIONS

  • Master in Business Administration (MBA)
    Universiti Kebangsaan Malaysia (UKM), Bangi, Malaysia.
    1999 - 2000

  • Bachelor in Business Administration (Hons) Finance
    Wichita State University, Wichita, Kansas, U.S.A.
    1996 - 1997

  • Diploma in Banking
    Institut Teknologi MARA (currently UiTM)
    1990 - 1993

AREAS OF EXPERTISE

  • Asset and Funds Management

  • Financial Statement Analysis

  • International Financial Management

  • Personal Financial Planning

ACADEMIC

COURSES TAUGHT

  • INV613 Asset and Funds Management

  • FIN658 Financial Statement Analysis

  • FIN542 International Financial Management

  • FIN533 Personal Financial Planning

  • FIN365 International Banking

PUBLICATIONS

JOURNAL ARTICLES

2020

  • Parental School Choice in the Early Intervention of Special Education: A Preliminary Research
    Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad

Journal of Education and Social Sciences

2014

  • A Conceptual Study on Financial Distress of Takaful Firms in Malaysia
    Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Ahmad, Zuraidah Binti Sipon, Norashikin Bt Ismail, Suhana, M., Haliza Hirza Binti Jaffar

Australian Journal of Basic and Applied Sciences

  • Lunar Effect: Analysis on Emerging Countries Stock Returns, Prior and During Financial Crisis
    Nur Liyana Binti Mohamed Yousop, Zuraidah Binti Sipon, Soo Kum Yoke

Journal of Emerging Economies and Islamic Research

CONFERENCE PROCEEDINGS

2019

  • A Preliminary Research on Parental School Choice in the Early Intervention of Special Education
    Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad

Melaka International Conference on Social Science, Science and Technology (MIC3ST) 2019

  • Capital Structure on Firm's Performance: Focusing on Technological Sector in Malaysia

Zuraidah Binti Ahmad, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Zuraidah Binti Sipon, Norhasniza Binti Mohd Hasan Abdullah, Ruziah Binti A.Latif, Suzana Binti Hassan

IIUM Conference on Business Management (IICBM) 2019

2014

  • A Conceptual Study on Financial Distress of Takaful Firms in Malaysia
    Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Ahmad, Zuraidah Binti Sipon, Norashikin Bt Ismail, Suhana, M., Haliza Hirza Binti Jaffar

Conference Competition Exhibition 2014, Politeknik Seberang Prai

2012

  • Lunar Effects on Ten Emerging Countries Stock Return: Investigation Before, During and After Financial Crisis (2001-2010)

Nur Liyana Binti Mohamed Yousop, Zuraidah Binti Sipon, Nur Farhana Mohamed Yousop

1st International Conference on Accounting, Business and Economics, Universiti Malaysia Terengganu

2011

  • The Effect of Capital Structure on Profitability: An Extended Analysis of Biotechnology Companies Listed on the Bursa Malaysia
    Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop

12th Malaysia Indonesia International Conference on Economics, Management and Accounting (MIICEMA) 2011, Bengkulu, Indonesia

2010

  • The Effect of Capital Structure on Profitability: Analysis of Biotechnology Companies Listed on the Bursa Malaysia
    Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop

International Accounting and Finance Conference (IAFC) 2010, UiTM Sabah

BOOKS / BOOK CHAPTERS

2020

  • Pentingnya Berkongsi Maklumat Kewangan Dengan Pasangan

Zuraidah Binti Sipon (Co-contributor)

Analitika Akademia

2018

  • Capital Structure: Focusing on Communication and Technology Industry

Zuraidah Binti Ahmad, Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'asyiqin Binti Ramdhan, Ruziah Binti A. Latif, Norhasniza Binti Mohd Hasan Abdullah, Nurulashikin Binti Romli, Shashazrina Binti Roslan, Muhammad AlMu'izz Bin Abdul Rahim, Suhana Mohamad
Proceedings of The Regional Conference on Science, Technology and Social Sciences (RCTSS 2016), Springer

OTHERS

2020

  • Terima Kasih 'Frontliners': Hero Kita!!

Zuraidah Binti Ahmad, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Sipon
e-Dinamik, UiTM Johor

  • Logik Atau Mantik
    Nur Liyana Binti Mohamed Yousop, Wan Mohd Farid Bin Wan Zakaria, Shashazrina Binti Roslan, Zuraidah Binti Sipon

e-Dinamik, UiTM Johor

2019

  • Ahmad Sirhan dan ADHD
    Zuraidah Binti Sipon

e-Dinamik, UiTM Johor

  • Kawal Stres Akademik

Zuraidah Binti Sipon
Utusan Malaysia

  • Ajar Anak Buat Keputusan Sendiri

Zuraidah Binti Sipon
Utusan Malaysia

2018

  • Ummul Mukminin Saidatina Khadijah R.A.: Tokoh Usahawanita Islam Terulung

Zuraidah Binti Ahmad, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Zuraidah Binti Sipon, Norhasniza Binti Mohd Hasan Abdullah

Info Usahawan, MASMED UiTM Terengganu

HONOURS & MEMBERSHIPS

PROFESSIONAL MEMBERSHIP

  • N/A

FELLOWSHIP

  • N/A

EXTERNAL POSITION

  • N/A

RESEARCH

RESEARCH GRANTS

2019

  • Geran Bestari Fasa 1/2019
    RM2,000

Parental School Choice in the Early Intervention of Special Education: A Preliminary Research
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad


2010

  • Geran Dana Kecemerlangan UiTM

RM5,000
Lunar Effects on Emerging Countries Stock Return: Investigation Before, During and After Financial Crisis (2001-2010)

Nur Liyana Binti Mohamed Yousop, Zuraidah Binti Sipon

  • Geran Dana Kecemerlangan UiTM

RM5,000
The Effect of Capital Structure on Profitability: Analysis of Biotechnology Companies Listed

on the Bursa Malaysia

Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop

RESEARCH INNOVATION AND INVENTION

2020

  • Special Award: Aspiring Innovator
    9th INDES 2020, UiTM Perak

ELIS Schoolbase
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad

2019

  • Bronze Medal
    MIIEx 2019, UiTM Melaka

C-Grando Yogurt
Shashazrina Binti Roslan, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Ahmad, Zuraidah Binti Sipon

2018

  • Gold Medal

IIIDCNS 2018, UiTM Negeri Sembilan
e-Autism Buddy

Norhasniza Binti Mohd Hasan Abdullah, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Shashazrina Binti Roslan, Zuraidah Binti Ahmad, Zuraidah Binti Sipon

2017

  • Silver Medal
    MIIEx 2017, UiTM Melaka

My Autism Buddy (MAB)

Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad


2016

  • Bronze Medal
    INDES 2016, UiTM Perak

AIO Membership Card

Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad, Zuraidah Binti Sipon


2015

  • Silver Medal
    MIIEx 2015, UiTM Melaka

Konsep Asas Matawang: Pendidikan Awal Kanak-Kanak Khas

Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad