Abstract:

In the article, the author examines the role of music in creating effective media advertising in the context of audiovisual art.

The results of the study confirm that music plays an important role in forming an emotional connection between the brand and the consumer, enhances brand recognition, and increases the effectiveness of advertising campaigns. The research also showed that music can influence consumer behavior by stimulating the desire to make a purchase or evoke positive emotions associated with the product. The use of musical elements in advertising allows for creating more memorable and impactful commercials, which is a key factor for success in today’s competitive environment. Additionally, it was found that music can amplify the emotional impact of advertising, helping to create a strong associative link between the musical accompaniment and the advertised product. Therefore, music not only increases the overall appeal of advertising but also makes it more effective in achieving marketing goals. This article explores the role of music in creating effective media advertising within the context of audiovisual art. The author examines the impact of musical arrangement on consumers’ perception of advertising messages and identify key aspects that ensure the effectiveness of musical accompaniment in commercials.

The article discusses the technical aspects of creating music for advertising, including the process of recording, mixing, and mastering. The author emphasizes the importance of sound recording quality and a professional approach to creating musical accompaniment. The study also covers the cultural context of music in advertising, analyzing how traditions, language, history, and ethnic features influence the target audience’s perception of musical accompaniment. The author considers music as a means of cultural transmission, playing an important role in conveying and preserving cultural values. Considerable attention is paid to current trends in the music industry and their impact on creating advertising music. New technologies such as the use of artificial intelligence and virtual reality in music creation are discussed, as well as the impact of digital platforms on the distribution and consumption of musical content. Special attention is given to the significance of streaming platforms and social networks in music distribution and audience interaction. The author examines how these platforms have changed the ways of music consumption and created new opportunities for musicians to reach a wide audience.

The study’s conclusions confirm that music plays an important role in forming an emotional connection between the brand and the consumer, contributes to increasing brand recognition, and enhances the effectiveness of advertising campaigns. The authors argue that the use of musical elements in advertising allows for creating more memorable and impactful commercials, which is a key factor for success in today’s competitive environment.

Overall, the article provides a comprehensive overview of the role of music in creating effective media advertising, covering technical, cultural, and marketing aspects of this process. The study can be useful for advertisers, marketers, musicians, and researchers in the field of audiovisual arts and advertising. This research contributes to the understanding of how music can be strategically used in advertising to create a more engaging and effective marketing message, emphasizing the interdisciplinary nature of successful advertising campaigns in the modern media landscape.

Keywords: music; media advertising; audiovisual art; emotional connection; advertising effectiveness; consumer behavior; musical genres.

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