Abstract:

The article attempts to substantiate the purpose and tasks of business communication activities in the field of culture,and offers criteria for the formation of the business communication component of specialists in the field of culture. It has been proven that an important criterion for the formation of business communications is the culture of communication, which is considered an integral part of human culture in general.

It has been proven that business communication is a form of bilateral or multilateral communications in the field of business relations of subjects with the aim of more effective implementation of their strategic and tactical goals. The effectiveness of business communication increases under the conditions of the use of IT technologies, which makes it possible to more fully realize marketing opportunities and improve performance indicators. To increase the effectiveness of business communications, it is necessary to recruit creative personnel with a high level of knowledge of IT technologies, conduct webinars and seminars, and pay more attention to the marketing part.

The author clarified the meaning of the main concepts of the study, namely: «communication», «communication», «communicative competence», «business communication», defined the purpose and tasks of business communication activities in the field of culture. In addition, the criteria for the formation of the business communication component of specialists in the field of culture are proposed, in particular: correctness of speech, accuracy of speech, logic of speech, expediency of speech, expressiveness of speech, knowledge and ability to observe etiquette norms and rules of business speech. It has been proven that the criterion for the formation of business communications is the culture of communication, which is considered an integral part of human culture in general.

Keywords: communication, communication, communicative competence, business communication.

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