Abstract: 

The article examines the problem of perceiving communicative codes as the basic level of artistic communication through cognitive tools – feelings, ideas, consciousness, memory. The theoretical and practical aspects of the construction of artistic communication in the context of the interaction of its main elements: author, perceiver, message, channels, context, feedback, interpretation, encoding and decoding of information. They activate the potential resource of the perceiver’s ideas about himself and the world, giving impetus to action, evaluation, planning of individual plots and strategies. Communicative codes ensure the relationship between the author and the perceiver at the physiological, semiotic, semantic, logical-narrative levels. Focusing attention on the basic stage of artistic communication provides orientation in the perception of an artistic message to the mastery of the universal sphere of a figurative-conceptual character with the further development of new meanings of unique plots, in which the methods of individual interaction of the individual with himself, society and the world are understood.

The author of the work of art uses a set of his own communicative codes (in his cultural-historical context) to «encrypt» the text, values and norms that are significant for him, leaving behind the brackets of the message a large and mobile area of the passive semiotic sphere, which can become extremely relevant for the perceiver-interpreter and lead to a meaningful addition to the text.

Another important communicative code can be considered the genre of an artistic work, which allows us to define the process of the creation of the author’s idea or its interpretation by the perceiver as a result of the selection of genre experience; on a specific artistic material ensures the demarcation and interaction of general cultural practices, specific artistic expression and individual and personal perception.

Increasing the effectiveness of artistic communication within the limits of the artistic text and beyond it today consists in semantic transformations relevant for modeling and preventively experiencing a positive future. Prospects for further scientific research may be related to the study of innovative phenomena of modern artistic creativity and virtual communication as a new type of interactive artistic communication with a specific set of ideas, procedures, strategies, tactics, norms and rules.

Keywords: artistic communication, artistic message, communicative code, archetype, artistic work, art education

References:

1. Berehova, O. (2006). Komunikatsiya v

sotsiokulʹturnomu prostori Ukrayiny: tekhnolohiya chy

tvorchist? [Communication in the socio-cultural space

of Ukraine: technology or creativity?]. Kіyеv.

2. Bibler, V. S. (2018). Kulʹtura. Dialoh kulʹtur. [Culture.

Dialogue of cultures]. Kyyiv.

3. Halynsʹka, O. M. (2011). Pryrodnyy kod kulʹtury v

ukrayinsʹkykh i anhliysʹkykh itsntertekstualʹnykh

frazeolohizmakh. Filolohichni traktaty. [The natural

code of culture in Ukrainian and English intertextual

phraseology]. Kіyеv. 4. Zlotnyk, O. I. (2019). Komunikatyvnyy prostir

muzychnoho mystetstva Ukrayiny kintsya XX –

pochatku XXI stolittya. [Communicative space of the

musical art of Ukraine at the end of the 20th – beginning

of the 21st century]. Kіyеv. 5. Kvakyn, A. V. (2019). Arkhetyp y mentalʹnostʹ v kontekste ystoryy [Archetype and mentality in the

context of history].

6. Kulka, Y. (2019). Psykholohyya yskusstva [Psychology

of art]. Kharʹkov.

7. Lazaryeva, L. (2011). Khudozhnya komunikatsiya

ta yiyi osoblyvosti v suchasnomu Internet-prostori.

[Artistic communication and its features in the modern

Internet space]. Kyyiv.

8. Lupak, N. M. (2019). Khudozhnya komunikatsiya

v ploshchyni mystetsʹkoyi osvity: teoriya, praktyka,

innovatsiyi. [Artistic communication in the fi eld of art

education: theory, practice, innovations ]. Kyyiv.

9. Modeli khudozhnʹoyi komunikatsiyi u suchasnomu

informatsiynomu prostori. [Models of artistic

communication in the modern information space].

10. Nahorna, V. Ponyattya «Kulʹturnyy kod» u prostori

suchasnoyi humanitarystyky. [The concept of «Cultural

code» in the space of modern humanitarian studies].

Kіyеv.

11. Petrushova, N. (2015). Kod u strukturi komunikatyvnoho

aktu. [Code in the structure of a communicative act.

Philological sciences]. Kіyеv.

12. Yuriy, M., Aleksiyevetsʹ, L. Arkhetyp i mentalʹnistʹ

cherez pryzmu istoriyi. [Archetype and mentality

through the prism of history].