Abstract:

In the context of socio-economic transformations and the growing importance of soft skills in the professional training of future teachers, the problem of enhancing business communication competence through innovative pedagogical technologies is particularly relevant. The article substantiates the theoretical and practical significance of integrating coaching elements into business communication training programs. Based on the analysis of contemporary scientific literature and empirical data, the study explores coaching as a flexible and person-centered method that effectively fosters intrinsic motivation, reflective thinking, and interpersonal communication.

The aim of the article is to theoretically substantiate and empirically verify the effectiveness of implementing coaching techniques in business communication trainings for future educators. The research was conducted at the Department of Educology and Pedagogy, West Ukrainian National University, involving an experimental and a control group. The training program for the experimental group incorporated coaching tools such as active listening, open-ended questioning, feedback, and goal setting.

A mixed-method approach was used, combining qualitative content analysis and quantitative methods, including self-assessment scales and statistical analysis (Wilcoxon test, Student’s t-test). The results demonstrated a statistically significant improvement in the communication skills of the experimental group, alongside increased self-confidence, motivation, and team cohesion.

The study concludes that coaching methods significantly enhance the development of communication competence and professional reflection among future teachers. Prospects for further research include the expansion of target audiences, longitudinal studies on the sustainability of coaching effects, and the integration of coaching with digital and hybrid learning environments.

Keywords: coaching, business communication, training, communicative competence, active listening, professional communication, coaching technologies, emotional intelligence, future teachers, professional development.

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