Abstract:

Design is a multifaceted synthetic activity that combines aesthetics, functionality, and sociocultural context. It plays a crucial role in shaping national identity, preserving traditions, and adapting society to contemporary challenges. Design can be viewed as a mechanism of anthropological influence that ensures the transmission of social experience across generations. The visual and material environment created by designers shapes the perception of the world, determines the level of comfort, and affects the emotional state of an individual.

This article analyzes the key philosophical aspects of design, its evolution, and various concepts that define the development directions of the field. It examines the typology of design based on areas of application, development methods, stylistic characteristics, target audiences, and execution technologies.

Design is an essential factor in social communication, integrating visual and verbal means in media, advertising, and urban environments. The article explores global design schools that have influenced modern design, including the Bauhaus, the Ulm School, Swiss graphic design, as well as Italian and Scandinavian approaches. It highlights the role of design in reflecting historical, geographical, and cultural features, as well as its ability to transform social values and adapt to technological innovations.

The author investigates design as a text that can be analyzed and interpreted. The study reveals fundamental design concepts such as functionality, aesthetics, innovation, minimalism, sustainability, UX/UI, contextuality, and inclusivity. It also examines the integration of traditional and contemporary approaches in design, which shape its further evolution. The article concludes that design is a dynamic tool for societal development, capable of adapting to social and technological changes while remaining both aesthetically meaningful and functionally effective.

Keywords: design, concepts, design schools, meaning and essence of design.

References:

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