Jiwon Son

Research 

My research lies at the intersection of applied microeconomics, public economics, and industrial organization, with an emphasis on how policy interventions, market frictions, and social factors shape firm behavior and public outcomes. I combine rigorous empirical methods with economic theory to uncover causal mechanisms that inform policy design in environmental regulation, pricing strategies, and public finance.

Some of my interests include:

• Environmental taxation in the airline industry

• Personalized pricing under information frictions 

• Interpersonal trust and local government spending