Digital Transformation Meets Green Innovation: A Literature Review of Digital Transformation's Role in Telcos’ Sustainable Management and Business Practices
page 52-80
Lorenzo Miguel Bernad
Master in Applied Business Analytics
University of Asia and the Pacific
Guada Teresa dela Cruz
Master in Applied Business Analytics
University of Asia and the Pacific
Rose Ann Panganiban
Master in Applied Business Analytics
University of Asia and the Pacific
Gio Eiron Villanueva
Master in Applied Business Analytics
University of Asia and the Pacific
Ruel Maningas, PhD
Doctor of Philosophy in Extension Education
University of the Philippines Los Baños
Vice Dean for Faculty Affairs and Research, School of Management, University of Asia and the Pacific
Program Director, MABA, University of Asia and the Pacific
Keywords: digital transformation, green innovation, sustainable management, telco industry, sustainable growth
ABSTRACT
This literature review explores the pivotal role of digital transformation in advancing sustainable business practices within the telecommunications (telco) industry, focusing on its alignment with Sustainable Business Practices and Sustainable Development Goals (SDGs), particularly SDG 9 (Industry, Innovation, and Infrastructure) and SDG 13 (Climate Action). By examining academic studies, industry reports, and practical case applications, the review highlights how telcos leverage technologies such as Artificial Intelligence (AI), 5G, Internet of Things (IoT), and Big Data to drive operational efficiency, reduce environmental impact, and foster innovation.
The study employs a framework for analyzing production systems, consumption systems, and adaptation systems to offer a comprehensive understanding of how digital transformation enhanced telecom operations, shifts consumer behavior, and enables resilience in a rapidly evolving industry. It also addresses challenges such as high investment costs, regulatory compliance, and workforce adaptation, while uncovering opportunities like green innovations, strategic partnerships, and consumer-driven sustainability initiatives.
Using local and global telco companies as case studies, the review showcases real-world applications of digital transformation in achieving sustainable growth. Key insights include the implementation of energy-efficient networks, AI practices, and digital solutions for social impact. The findings emphasize the importance of integrating sustainability into telcos’ strategic priorities, offering actionable recommendations for industry leaders, policymakers, and researchers.
By bridging academic insights with industry practices, this literature review provides a practical roadmap for leveraging digital transformation to build a sustainable, connected, and inclusive future in telecommunications. It serves as a valuable resource for stakeholders seeking to align technological advancements with environmental and social objectives.
