Management That Changed the World: A Review of How the Tech Giants Do It. 

page 18-43

Mark Herbert D. Cabuang

Master in Applied Business Analytics

University of Asia and the Pacific

Oscar E. Porras, Jr.

Master in Applied Business Analytics

University of Asia and the Pacific

Mario Jacinto C. Robles

Master in Applied Business Analytics

University of Asia and the Pacific

Ruel V. Maningas, PhD

Doctor of Philosophy in Extension Education

University of the Philippines Los Baños

Vice Dean for Faculty Affairs and Research, School of Management, University of Asia and the Pacific

Program Director, MABA, University of Asia and the Pacific

Keywords: management, planning, strategy, technology, technology-centric companies

ABSTRACT

This paper intends to review the management practices in huge technology-centric companies. Specifically, the study looked into Apple Inc., Google, Microsoft, Facebook, and other similar organizations. Following the fundamental management functions, the researchers examined how these organizations translate and implement the different aspects of management. As globalization makes the world smaller, they infer how these global companies spread their practices into different countries and locales. The technology industry is fast-paced and exciting, thus this study investigated what make these companies successful and become the leaders in their industry.

What the researchers found is surprisingly familiar. The business fundamentals remain, just with added new approaches to adapt to the accelerated requirements of today. Though it would be easy to assume that technology is the heart of how these giants run their business, it is still just secondary to human resources. The human element is still at the root of these tech giant’s successes.