Comparative Analysis of Quality Assurance Practices in Selected Car Manufacturing Companies in Metro Manila 

page 64-116


Krisha Vee Alcazaren

Master of Science in Management

University of Asia and the Pacific



ABSTRACT

This research focuses on the comparative analysis of the quality assurance prac­tices of selected car manufacturing companies in Metro Manila, Philippines. This research examined and analyzed the level of implementation of ten quali­ty assurance constructs among the selected car manufacturing companies, namely: top management commitment, supplier quality management, continuous improvement, product innovation, benchmarking, employee involvement, reward and recognition, education and training, customer focus and product quality. In addition, the level of significance of the quality assurance practices of car manufacturing companies was analyzed.

In order to obtain data and create a strategic action plan for car manufacturing com­panies, the researcher adopted a quantitative approach that is aided by a qualitative analysis. Several research methods were performed to arrive at conclusions and recommendations. These involved the development of a survey questionnaire for quality department employees and an interview questionnaire for quality managers. Response-based content analysis was used for the qualitative data; while a weighted mean score system was used for the quantitative data. The data analysis helped con­firm the factors under study and contributed to the formulation of strategic recom­mendations for each car manufacturing company.

Confidentiality was maintained to protect the privacy of participating car manufactur­ing companies and quality department employees.