ARTICLES

Factors Affecting the Decision of Accounting Students to Pursue a Career as a Professional Accountant

Ashley M. Otanes & Jenny Joy Q. Verdejo

Effects of Korean Celebrity Endorser Credibility on Brand Credibility, Consumer-Based Brand Equity, and Purchase Intention Among Skincare Brands

Elisha Christianne B. Barcelon, MSc

Financial Literacy and Retirement Planning Among Employees of a Higher Educational Institution in the Philippines

Anna Maria Mendoza, DBA; Nogin Bunda, MSc; Kyra Audrey Pulohanan, MSc; Sofia Flor, Andrea Pamela Ong, Melanie Rose Tan