Research Employers Before you Apply 

Researching employers before you apply and interview is highly recommended! It can help you decide if an employer is right for you and can set you up for interviewing well. It is common for employers to ask about your knowledge of their organization during interviews.

Many employers have an “About Us” or “Mission Statement” section of their website which lays out their values and how they see themselves. Their website might also provide an overview of what the organization does, its major goals and its impact on the community. You can also get information from their LinkedIn page. Employers use their LinkedIn page to post about their recent accomplishments and projects and general information about their organization.

Actively studying the information you learn instead of just passively reading it will increase your odds of remembering it later. To retain information, use the same methods to research an employer that you would to study for an exam. For example, you could make flashcards of the employer’s values, and quiz yourself on them to make sure you can recall this information during the interview. You could also take notes about the employer’s overall goals and mission so you can mention this information in your cover letter.