This is by far the most common objection we get to enrollment. When parents object that we are too expensive, the reason falls into one of two categories:

1. They do not see the value in the program

   • If we do not do a good enough job selling the program to them in Act 1 and Act 2, they will think that the program does not justify the price. The best way to handle this objection is to not get it in the first place. Convincing a parent that we are the solution to their student's struggles earlier in the assessment process builds value in what we do and reduces the odds that they object to price concerns.

   • Other ways to help with the price objection are centered around building MORE value in the program

     • More cost effective per hour (and better tailored) than private tutoring options

     • Discuss merit based scholarships and how student achievement can save them costs in the long run

     • Reiterate that our program is built around long-term success in math. We are not just solving their low 4th grade math score, but ultimately setting that student up for math success in life!

2. They cannot afford the program

   • In some cases due to financial reasons, the parent cannot afford the program and was unaware of the cost coming into the assessment. This is fairly common for parents who are between employment or for single parent households. No matter their situation, the reality is that they have a problem and have come to you for help, and you owe it to them to try your best to help their child!

     • Discuss potential discount options with them. Double check and see if they qualify for out teacher discount, military discount, or service member discount.

     • Let them know that they may qualify for a partial scholarship based on student need. Ask them if a partial scholarship would make the difference. If so, offer them a 25% scholarship to get them enrolled today.

     • If the 25% scholarship is not enough to help, let them know that there is a 50% scholarship option but it would need to be approved by management beforehand. Schedule a follow-up meeting and discuss the scholarship option with the Managing Director.