Embedded Files
What's the 1869 Challenge Tiger Toolkit?
This is your guide for supporting Trinity's 1869 Challenge and encouraging others to join in!
Trinity’s 1869 Challenge is 1,869 minutes of giving (this September 25-26), where our community of Tigers unite to support current students.
Donors are more likely to give when hearing from someone they know—and that means you! Use our sample posts to build emails and social media posts, and get out there and make an impact for a cause you believe in—Trinity!
TEXT MESSAGES
Hey - I’m taking Trinity’s 1869 Challenge. Can you help me support current students? gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
Ready to roar? Join me in taking Trinity’s 1869 Challenge. gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
Every dollar makes a difference. Will you join me for Trinity’s 1869 Challenge?gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
I gave to [area]. Help us win extra funding by giving now to gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
This [area] is super important to me. Help us win extra funding. gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
SOCIAL MEDIA
I’m taking Trinity’s #1869Challenge! I’m a Trinity [affiliation: parent, student, alumni, etc.], and I’m supporting [org and area(s) of interest: org, dept, group]. Give today at gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
As a member of [org], the 1869 Challenge is our chance to support [goals of group]. Students rely on [functions of group] at every phase of their Trinity journeys. Join me by pitching in at gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
Trinity’s #1869Challenge is here! Make a difference for Trinity students by making a gift at gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
Let’s unite as One Trinity to make a difference for students in [org/area of support]. Help them cross the finish line at gotu.us/challenge [OR INSERT UNIQUE GIVING LINK].
EMAIL OUTREACH TIPS
Write your emails with language geared towards your unique audience
You talk to your family and friends differently than you do to strangers. Your email should mirror this.
Keep it conversational
Don’t worry about using formal language. Write with a relaxed, natural voice, just like you’d use for speaking. And keep exclamation points to a minimum.
This is personal
Show your recipient why this cause matters to both of you, and how gifts will make a direct impact. You should use the second person voice - just like we’re doing in this document and in the email templates provided below.
Get to the point
Keep your language tight and direct.
Keep up the pressure
Time your series of emails to stay connected to your network, and give them a push in the right direction - at the right times. Here’s how to follow our timeline:
EMAIL OUTREACH EXAMPLES
Example 1
Subject Line: Join the 1869 Challenge!
Trinity friends,
The 1869 Challenge is our chance to support all Tigers on every step of their Trinity journeys.
Let’s come TUgether to support [org or area(s) of interest]. TUgether, we can help them have an incredible experience all the way through graduation.
I’ve gotten a head start and given to [org or area(s) of interest]. Join me by making a gift now or this September 25-26 by giving at gotu.us/challenge.
Trinity wants the best and brightest—let’s keep the momentum going!
[Your Name]
Example 2
Subject Line: This is almost done!
Hi [name],
We’re only [X time left] away from the close of the 1869 Challenge, and we want to keep the momentum going!
Your gift, of any amount, is going to make an incredible difference for students who rely on opportunities provided by scholarships, athletics, academic departments, or more. Help strengthen their Trinity journey by giving back at [INSERT your unique giving code to participate in the challenge].
[Your Name]
Example 3
Subject Line: Bring it Home!
We’re almost there!
Only [XX minutes] left. This is our time to unite as One Trinity and make a difference for students. Let’s bring it home for our Tigers: [INSERT your unique giving code to participate in the challenge].
[Your Name]
SOCIAL MEDIA ICON
Spread the Word!
Increase Your Impact!
Page updated
Report abuse