MAKING your social videos SHAREABLE

with Golden Nuggets and Video FAQ's

B.L. Ochman

What's Next Online

I specialize in training professionals how to easily and quickly create powerful videos while leaving the time and labor-intensive tasks of producing and marketing to me.

As a video editor, I evergreen programs that B.L. and others produce, and then turn them into shorter shareable videos called golden nuggets. vFAQs, highlights and summaries.

Scott Scowcroft

The Scott Treatment

Sharable Shorts

Golden nuggets

Video FAQ's


B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. She publishes What's Next Blog, co-hosts and produces the award-winning Beyond Social Media Show podcast and contributes to Ad Age Digital Next. On Twitter, she’s @whatsnext.

She creates ROI-focused, multi-media strategies and campaigns that help build traffic and sales, create brand evangelists, get better search engine listings, and cut through the rampant marketing puffery.

Clients in verticals from cars to cookies include: American Greetings, Cendant, Mrs. Fields Cookies, PooPourri, Jurispage, PublicityHoundNaylor, CMO Roundtable, Room 214, Innovairre Communications, IBM, Meijer, McGraw-Hill and Ford Motors.

Scott Scowcroft "evergreens" your video programs through robust editing to remove dated material, verbal tics (umms, ahhs, etc.) awkward moments and extraneous content. He professionalizes your video interviews through sound sweetening, color correction, and adding a proper open/close along with a call to action. He then turns your programs into shareable social videos by creating video shorts including "golden nuggets," video FAQs, and episode video summaries of your programs.

Prior to launching The SCOTT Treatment, he served Executive Director of Seattle’s Public Access Ch 29/77 for 20 years. He's also served as station manager for BKAT-TV (a cable Public, Education and Government cable access channel), and worked at more traditional radio and television stations than he'd care to mention.