MAKING your social videos SHAREABLE

with GOLDEN Nuggets, Video FAQ's and program summaries.

We help you make Social Videos

B.L. Ochman

What's Next Online

I specialize in training professionals how to easily and quickly create powerful videos while leaving the time and labor-intensive tasks of producing and marketing to me.

As a video editor, I evergreen programs that B.L. and others produce, and then turn them into shorter shareable videos called golden nuggets. vFAQs, highlights and summaries.

Scott Scowcroft

The Scott Treatment

Video IS NOW the main source of content consumption on the Internet.

YouTube’s billion plus users create three billion YouTube searches each month!


Here's an example of an attorney who connected via video chat with B.L. and using his own equipment to answered a number of Frequently Asked Questions. Scott then turned them into Video FAQs for use on his website and elsewhere.

Online video increases time spent on websites by as much as 100%

and conversions by up to 80%.

Scott and B.L. can help you host your own YouTube series, then create shorter highlight videos to help promote your programs.

Video increases conversions by as much as 80%,

which in turn increases revenue.

We create single subject "Golden Nuggets" from a longer interview programs in which you discuss your business objectives, goals and "unfair conpetitive advantages"

These become excellent videos to help you establish your subject area authority and online social proof.

vIDEO increases the time people spend on your page,

giving your message more time to be heard.

18-34 year olds say YouTube is the best place

to learn about a product or service that interests them.

Here's an example of five "Golden Nuggets" edited from a single half hour interview

Improve SEO and drive traffic to your site

because Google search favors short informational videos.

It's true: You have only one chance to make a first impression. So, make sure a it's a great first impression through a short video that you can share socially on Facebook and Twitter, in newsletters and on your website

Golden Nuggets can also summarize an entire program into just a few minutes

Here's an example of 18 Golden Nuggets edited from a single 47 minute program

utilizing today’s latest technology:

Streaming Video Production can be Incredibly Affordable.

The Production & Marketing Team

Scott Scowcroft "evergreens" your video programs through robust editing to remove dated material, verbal tics (umms, ahhs, etc.) awkward moments and extraneous content. He professionalizes your video interviews through sound sweetening, color correction, and adding a proper open/close along with a call to action. He then turns your programs into shareable social videos by creating video shorts including "golden nuggets," video FAQs, and episode video summaries of your programs.

Prior to launching The SCOTT Treatment, he served Executive Director of Seattle’s Public Access Ch 29/77 for 20 years. He's also served as station manager for BKAT-TV (a cable Public, Education and Government cable access channel), and worked at more traditional radio and television stations than he'd care to mention.

B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. She publishes What's Next Blog, co-hosts and produces the award-winning Beyond Social Media Show podcast and contributes to Ad Age Digital Next. On Twitter, she’s @whatsnext.

She creates ROI-focused, multi-media strategies and campaigns that help build traffic and sales, create brand evangelists, get better search engine listings, and cut through the rampant marketing puffery.

Clients in verticals from cars to cookies include: American Greetings, Cendant, Mrs. Fields Cookies, PooPourri, Jurispage, PublicityHoundNaylor, CMO Roundtable, Room 214, Innovairre Communications, IBM, Meijer, McGraw-Hill and Ford Motors.