Vritti AI

Category: AI | SMB SaaS | ERP | Local Commerce | Consumer Discovery

Startup Summary

Voop, powered by Vritti AI, is building a consumer super app that enables merchants to bring their own customers instead of relying on expensive aggregators and advertising platforms. Backed by Vritti AI's vertically integrated AI-first ERP, Voop connects merchant-owned discovery through social media with instant ordering, booking, and quote generation, creating a unified supply-and-demand ecosystem for India's small businesses.

First Byline: Merchants bring their own customers.

Second Byline: An AI-powered consumer super app where Vritti AI runs businesses and Voop powers discovery.

Highlights

• Consumer super app that instantly loads merchant storefronts through deep links.

• Powered by Vritti AI, a vertically integrated AI-first ERP for SMBs.

• Eliminates separate merchant apps by bringing every business into one platform.

• Merchants acquire customers through their own social content instead of paid aggregators.

• Supports ordering, booking, and quote requests across multiple business categories.

• Live inventory, pricing, and availability sync directly from the ERP.

• AI-powered conversational ERP enables merchants to manage operations using natural language.

• Creates a compounding flywheel where every merchant strengthens both supply and consumer demand.

Team

Shashank Raju – Founder

What They Do

Voop is a consumer discovery platform that allows users to instantly access merchant storefronts from social media links without downloading individual business apps. Powered by Vritti AI's ERP, merchants can manage sales, inventory, purchasing, GST, and multi-outlet operations while automatically publishing live business information to consumers for ordering, booking, or requesting quotations.

Pain Points

• Small businesses spend heavily on advertisements and aggregator commissions to acquire customers.

• Merchants do not own customer relationships, leading to continuously rising acquisition costs.

• Consumers struggle to discover quality local businesses through cluttered discovery platforms.

• Businesses are forced to build separate mobile apps that customers rarely install.

• Disconnected merchant systems create outdated inventories and inconsistent customer experiences.

Solution

• Merchants manage their entire business using Vritti AI's integrated ERP.

• Businesses share social media content containing Voop deep links.

• Customers tap the link and instantly access the relevant ordering, booking, or quotation interface without downloading another app.

• Live inventory, pricing, and availability are synchronized directly from the ERP.

• The customer relationship remains with the merchant, reducing customer acquisition costs while creating a scalable ecosystem where merchant operations and consumer discovery reinforce each other.