Toastd

Category: Discovery Commerce / Social Commerce / E-Commerce Technology Industry (with focus on Gen Z shopping behavior, curated commerce, and D2C brand discovery)

Startup Summary
Toastd is a discovery-commerce platform built for Gen Z consumers, combining personalized shopping, social discovery, and curated brand experiences. The platform helps modern shoppers discover trending indie brands while enabling D2C businesses to improve visibility, engagement, and conversions.

First Byline: The shopping destination for the generation that matters.

Second Byline: Personalized + Shop-able + Social commerce built for India’s Gen Z consumers.

Highlights

• Gen Z-focused discovery-commerce platform solving decision fatigue and product overload

• Personalized and curated shopping experiences designed around social behavior

• Supports indie and emerging D2C brands with improved visibility and discovery

• Combines shopping, content, trends, and social influence into one platform

• Proof-of-concept validated through Toastd pop-up stores across multiple cities

• Revenue model includes commissions, ad placements, and brand collaborations

• Built to capitalize on the growing shift toward social and creator-led commerce

Team

• Vansh Jagga: Founder & CEO

• Ashutosh Aggarwal: Tech Advisor

• Aleena Rana: UI/UX

• Sidhartha Dayani: Social Media

• Parleen Kaur: Face of the Brand

What They Do

• Provide a personalized discovery-commerce platform for Gen Z shoppers

• Enable users to discover curated indie and trending brands

• Combine social influence, content, and shopping into one seamless experience

• Help D2C brands improve product discovery and customer engagement

• Organize pop-up experiences and community-driven brand interactions

• Offer a platform designed around trends, personalization, and impulse commerce

Pain Points

• Consumers face decision fatigue due to excessive product choices online

• Traditional marketplaces are overcrowded and heavily dependent on paid visibility

• D2C brands struggle with high customer acquisition costs and low discoverability

• Consumers experience ad fatigue and low trust in brand communication

• Existing e-commerce experiences are search-based and lack personalization
  
  

Solution

• Curated Discovery Commerce
  Personalized shopping experiences designed around consumer preferences and trends

• Social + Shop-able Platform
  Combines content, social discovery, and commerce into a unified shopping experience

• Indie Brand Discovery
  Helps emerging and D2C brands improve visibility and customer engagement

• Trend-Driven Shopping
  Enables consumers to discover trending products through social and curated experiences

• Pop-Up Store Experiences
  Creates offline proof-of-concept experiences to strengthen community and brand discovery

• Scalable Revenue Model
  Revenue streams include commissions, ad placements, creative partnerships, and brand promotions