If its Trending, its on Toastd
Nominated by: The FIRSTWINGS Connect Program
Category: Discovery Commerce / Social Commerce / E-Commerce Technology Industry (with focus on Gen Z shopping behavior, curated commerce, and D2C brand discovery)
Startup Summary
Toastd is a discovery-commerce platform built for Gen Z consumers, combining personalized shopping, social discovery, and curated brand experiences. The platform helps modern shoppers discover trending indie brands while enabling D2C businesses to improve visibility, engagement, and conversions.
First Byline: The shopping destination for the generation that matters.
Second Byline: Personalized + Shop-able + Social commerce built for India’s Gen Z consumers.
Highlights
Gen Z-focused discovery-commerce platform solving decision fatigue and product overload
Personalized and curated shopping experiences designed around social behavior
Supports indie and emerging D2C brands with improved visibility and discovery
Combines shopping, content, trends, and social influence into one platform
Proof-of-concept validated through Toastd pop-up stores across multiple cities
Revenue model includes commissions, ad placements, and brand collaborations
Built to capitalize on the growing shift toward social and creator-led commerce
Team
Vansh Jagga: Founder & CEO
Ashutosh Aggarwal: Tech Advisor
Aleena Rana: UI/UX
Sidhartha Dayani: Social Media
Parleen Kaur: Face of the Brand
What They Do
Provide a personalized discovery-commerce platform for Gen Z shoppers
Enable users to discover curated indie and trending brands
Combine social influence, content, and shopping into one seamless experience
Help D2C brands improve product discovery and customer engagement
Organize pop-up experiences and community-driven brand interactions
Offer a platform designed around trends, personalization, and impulse commerce
Pain Points
Consumers face decision fatigue due to excessive product choices online
Traditional marketplaces are overcrowded and heavily dependent on paid visibility
D2C brands struggle with high customer acquisition costs and low discoverability
Consumers experience ad fatigue and low trust in brand communication
Existing e-commerce experiences are search-based and lack personalization
Solution
Curated Discovery Commerce
Personalized shopping experiences designed around consumer preferences and trends
Social + Shop-able Platform
Combines content, social discovery, and commerce into a unified shopping experience
Indie Brand Discovery
Helps emerging and D2C brands improve visibility and customer engagement
Trend-Driven Shopping
Enables consumers to discover trending products through social and curated experiences
Pop-Up Store Experiences
Creates offline proof-of-concept experiences to strengthen community and brand discovery
Scalable Revenue Model
Revenue streams include commissions, ad placements, creative partnerships, and brand promotions