Sanity Gaming (TOORNIFY)

Category: Gaming Tech SaaS.  

Startup Summary 

Sanity Gaming (Toornify) is an esports infrastructure platform that streamlines tournament management for organizers while making competitive gaming more accessible for players. It offers a unified system for tournament creation, registrations, scheduling, and match reporting, along with automated tools for payouts, leaderboards, and communication. By connecting players, organizers, and brands, Toornify builds a scalable ecosystem that transforms fragmented grassroots competitions into a structured and monetizable esports network. 

First Byline: Powering the future of competitive gaming—one tournament at a time.

Second Byline: The all-in-one platform for seamless esports tournaments and engagement. 

Highlights 

• All-in-one esports tournament infrastructure platform

• Simplifies end-to-end tournament management (creation → payouts)

• Focused on grassroots competitive gaming ecosystem

• Multi-sided platform connecting players, organizers, and brands

• Enables scalable and repeatable tournament operations

• Unlocks brand monetization opportunities in esports

Team 

• ANANT SINGH: CTO 

• ANIKET PANDEY: CEO 

• JIGNESH KAPADIA: HEAD OF PARTNERSHIP 

What They Do 

• Provide a unified platform to create and manage esports tournaments

• Enable players to discover, join, and track competitions

• Offer automation tools for registrations, brackets, scheduling, and results

• Facilitate payout management and leaderboard tracking

• Help brands engage with gaming audiences through tournaments

• Build a connected ecosystem for competitive gaming stakeholders

Pain Points 

• Fragmented tools (Discord, spreadsheets) → inefficient operations

• Difficulty in discovering legitimate tournaments for players

• High manual workload for organizers

• Limited scalability of grassroots tournaments

• No structured way for brands to engage with gaming communities

• Lack of a centralized esports infrastructure platform

Solution 

• Unified platform replacing multiple fragmented tools

• Centralized system for tournament discovery and participation

• Automation of registrations, brackets, communication, and payouts

• Reduced operational burden → organizers can scale efficiently

• Structured layer for brand sponsorships and measurable engagement

• Creation of a single, connected esports ecosystem