Howdee AI

Category: AI SaaS 

Startup Summary 

HOWDEE is an AI-powered personal branding platform designed to make high-quality branding accessible to everyone—especially individuals and MSMEs in Tier 2 and Tier 3 markets. Instead of relying on expensive and hard-to-access agencies, HOWDEE provides an intelligent system that functions like a full-service branding team, delivered through a mobile-first experience.

First Byline: Your AI branding agency in your pocket. 

Second Byline: Build your brand, no agency needed.

Highlights 

• “3 Agencies in 1 App” (Social, Ads, PR)

• Designed for mass adoption across India

• Focus on Tier 2 & Tier 3 inclusion

• Culturally intelligent AI for localized content

• Enables users to grow visibility, income, and social presence

• Scalable platform for lakhs of MSMEs and individuals

Team 

• Rahul Paul

Founder & CEO

• Ankush Choudhary

Full-Stack Developer (VIT)

• Lovedeep Singh

Lead Mobile App Developer

What They Do 

• Acts as a Social Media + Advertising + PR agency in one app

• Helps users create, manage, and grow their personal or business brand

• Generates personalized content (images, videos, messaging)

• Enables MSMEs to run Meta Ads directly from the platform

• Provides tools to increase visibility, credibility, and engagement

• Offers an AI Store to showcase products/services

Pain Points 

• High cost of traditional branding and marketing agencies

• Limited access to professional branding in Tier 2 & Tier 3 cities

• MSMEs and individuals lack visibility in competitive digital spaces

• Complex tools and platforms make branding hard to execute independently

• Underutilization of AI for personal and business growth

Solution 

• AI-powered system that replaces multiple agencies in one app

• Mobile-first platform making branding accessible anytime, anywhere

• Built for India with 21-language support

• AI trained on Indian culture, faces, and behavior for relevant content

• Simplified access to ads, content creation, and brand strategy