CHINA

Team Members

Tom Reyes

Marketing

Abigail Thompson

Marketing and International Business

Executive Summary

Our presentation aims to establish Goldman Sachs in the Chinese marketplace. Goldman Sachs's core competencies include wealth management and financial services. In addition, Goldman Sachs will develop a joint venture with the Industrial and Commercial Bank of China. The target market for Goldman Sachs includes the up-and-coming middle class and the upper class. The expected revenues for the next three years in billions: 2023: $33.40, 2024: $36.40, and 2025: $39.65.

Goal and Objectives

Goal

We aim to expand Goldman Sachs into the Chinese marketplace to successfully build positive relations and sell wealth management services that bring value to local consumers.

Objectives

To better understand the culture and tastes of consumers in the Chinese marketplace
Establish a presence in China by capturing a percentage of the market share through competitive advantage
Sell a product that satisfies the needs of the Chinese consumers

Market Justifications

Economical

GDP: 14.72 trillion
- The GDP is greater than Japan, Germany, UK, and India combined.
Middle class: 707 million people (makes up over 50% of the population).

Societal & Cultural

Large population: 1.4 billion people
Cultural and ethnic homogeneity: 91.1% Han Chinese
Largest online presence in the world: 772 million users

Infrastructure

Government Type: One-party communist dictatorship
Economy Type: Socialist Market Model
Advancing technologies causes consumers to be interested in western technological products.
Fast-growing manufacturing industry.
According to the World Bank, the ease of doing business in China has improved due to recent reforms.

Page updated

Report abuse