usage & guidelines
usage & guidelines
The gameHERs primary logo consists of a full color logotype to be used on light backgrounds. This logo should be used most often and can be substituted with the white full color logo alternatitve for dark backgrounds. The logo should be surrounded by white space equivalent to the logo’s “g”. When positioning elements around the logo, items should be aligned to the edges of the logotype. Always use the provided logo lockups, which were optimized to highlight the brand identity. When writing the brand name out in text, “HER” in “gameHERs” should always be capitalized.
TYPE AND DESIGN ELEMENTS SHOULD BE SPACED
THE DISTANCE OF
ONE GAMEHERS “G” OR MORE
FROM THE LOGO ON ALL SIDES.
TOP ALIGN DESIGN ELEMENTS TO THE TOP OF THE EDGE OF THE LOGOTYPE.
LEFT ALIGN DESIGN ELEMENTS TO THE LEFT EDGE OF THE LOGOTYPE.
THE “HER” IN GAMEHERS SHOULD ALWAYS BE CAPITALIZED WHETHER IN THE LOGO OR IN STANDARD TYPE.
logo structure
logo structure
The gameHERs logotype was carefully customized to feel balanced and unified in it’s rectangular or square form. The line weights and spacing should not be modified. Always use provided logo files to avoid altering the layouts or ratios.
scaling
scaling
The gameHERs logo is dynamic, working well at many sizes. As the logo gets smaller, different formats may be used. To maintain visual impact, the logotype should transition to the square version when to the square version when needed. But neither version should ever be smaller than a 100 pixel wide rectangle. The gameHERs * should be used for anything smaller than a 100 pixel wide rectangle.
LARGE LOGO
MEDIAUM/SMALL LOGO
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