DELIVERS YOUR
TARGET AUDIENCE
Since 2008, TeenLife has worked with THOUSANDS of teen-centered academic and experiential programs to fuel their recruiting and marketing campaigns.
We connect you with parents, teens, and counselors who are actively seeking experiences that inspire purpose and passion for college and life beyond school.
Through traditional and digital marketing, TeenLife is your solution to any marketing needs you may have. Our strategic and value-conscious multichannel plans will put your brand in front of millions of teen and parent prospects.
PARTNERS:
The TeenLife Audience
TeenLife members are highly educated and affluent households who are motivated to spend money on learning experiences, such as summer programs, gap year programs, private schools, colleges, online courses, and services that help teens succeed.
MEMBER BREAKDOWN
AVERAGE HOUSEHOLD INCOME
» $266,000+
______________________________
EDUCATION LEVEL
The head of the household has a college or graduate school degree.
The household is in professional or technical occupations who are considered:
• Big Spender Parents
• Doing Well and Donating
• Education Savings Plan Owners
TeenLife Multichannel Marketing Solutions
We offer a variety of targeted media and outreach solutions to reach your target prospects and drive clicks & leads to your organization.
UPGRADED WEBSITE LISTINGS
Appear higher in TeenLife.com search results.
Track listing views, clicks, and leads in your dashboard.
Extra visibility on SEO-friendly Category and Subcategory pages.
VIRTUAL FAIRS
Participate in a live webinar with multiple exhibitors.
Receive opt-in registrants’ contact info.
Have your individual presentation uploaded to TeenLife’s YouTube channel.
GUIDES
Reach an audience based on specific interests.
Embedded Links drive traffic to your listing and website.
Leads collected via a ‘reader response form'.
Distributed to our extensive school counselor and consultant network.
REGIONAL MARKETING SERVICES
Attract qualified traffic via digital ads in a specific region.
Participate in email campaigns to parents with teens in your area.
Deploy pre-roll video, streaming TV, & YouTube ads.
Implement local & organic SEO services.
EMAIL CAMPAIGNS
Reach an audience of highly-engaged teenagers & parents of teenagers seeking educational & enrichment opportunities.
Audience Options: opted-in TeenLife subscribers, CollegeAdvisor.com's audience, and parents with teens who match your exact criteria.
Inquiries gathered via a lead collection form.
Upgraded Website Listings: Feature Comparison
Upgraded Website Listings: Call to Action Options
Guides
TeenLife’s popular guides educate families about experiences they never knew existed. Each one includes articles and a directory of opportunities.
DISTRIBUTION
Multiple times to TeenLife members, CollegeAdvisor newsletter subscribers, via partners, paid advertising, and on our website.
Readable on Issuu, Yumpu, PressReader, EBSCO and other platforms.
OUR GUIDES
Guide to Gap Year Programs
Guide to Summer Programs
Your Future in STEM
Your Future in Healthcare
Guide to Performing & Visual Arts Colleges & Programs
Virtual Events
VIRTUAL FAIRS
These online events give your program or service exposure to a wide audience and allow you to give a six minute presentation during a session with 5-7 other exhibitors.
Participating organizations will receive the contact info for all registered parents, students and educators who opt-in to being contacted.
Sessions are recorded so they can be repurposed and shared with every registered member as well as on social media.
Recordings live in perpetuity on TeenLife's YouTube Channel.
Email Campaigns
DEDICATED EMAIL CAMPAIGNS
Reach thousands of parents, students and educators through a dedicated email campaign. We will work with you to build and deploy your campaign through our email platform.
A custom landing page captures leads with contact information. Leads are emailed 1 and 3 days after deployment.
Choose between TeenLife's audience, CollegeAdvisor.com's audience, or both.
SHARED EMAIL CAMPAIGNS
This is a lower cost option featuring 4 to 5 programs of similar types. We use the copy from your main listing and design a customized landing page to capture leads that are emailed to you 1 and 3 days after deployment.
Choose between TeenLife's audience, CollegeAdvisor.com's audience, or both.
Value-Added Digital Marketing Services
REGIONAL EMAIL CAMPAIGNS
Deliver your message securely to parents beyond TeenLife’s audience through a dedicated email blast with various targeting options. This method allows for multiple interactions with the same audience, unlike display advertising.
TARGETED DISPLAY ADS
Programmatic Display Ads on relevant websites will boost your ability to get your message in front of your target market, any place at any time.
Retarget your ad to anyone who has visited TeenLife’s website.
PRE-ROLL TV STREAMING ADS
Display your ads on TV & mobile video streaming services.
TESTIMONIALS
“TeenLife attracts potential parents and students to our summer programs that are typically outside of our existing network.
We receive continuous and consistent quality leads for our programs through TeenLife and the customer service we receive is first-rate in terms of supporting our marketing plan.”
David C.
Director of Summer Programs
Quinnipiac University Summer Programs
“They are very collaborative and well-connected. They understand the demographic they market to very well and match teens and parents to what we have to offer.
Their team is very supportive and they want to see you succeed. You won’t just be a number. They are very available and want to help your program succeed via their marketing efforts”
Brent H.
Director
Arcos Journeys Abroad
“Teen Life gets our message in front of the right audience which helps drive leads to our programs.
Very responsive to our needs with timely communication!”
Tom R.
Outreach & Communications Manager
Inward Bound Mindfulness Education
You're in Good Company
Case Study
LEADING SUMMER PROGRAM PROVIDER EARNS MORE THAN 7,000 CLICKS AND A 2.5X RETURN ON INVESTMENT WITH TEENLIFE
OBJECTIVE:
Drive leads, qualified applications, and enrollments
SOLUTION:
A year-long multi-channel campaign that included upgraded listings, participation in virtual fairs, dedicated emails, and inclusion in the Guide to Summer Programs to reach prospective teens and their parents.
RESULTS:
The campaign drove 290 inquiries, 7,659 website clicks, and 332 applications.
TEENLIFE OFFERS THE LARGEST TEEN-CENTERED ACADEMIC AND EXPERIENTIAL LEARNING OPPORTUNTIY MEDIA NETWORK, REACHING MILLIONS OF PARENTS AND STUDENTS.
We execute high-impact marketing campaigns that deliver measurable results.
If you’d like to learn more about our marketing solutions or full-service digital support services, contact us at sales@teenlife.com.