Digital Strategist & Product Owner
Area of Expertise
Market & User Research
Analyze target market, competitive landscape and gain deep understanding of user needs via user persona development, interviews etc.
User Experience (UX) Design
The feel - making user's interaction as simple & efficient as possible.
Usability & Prototyping
Writing user scenarios, testing hypothesis, creating product logic via wireframes and collect feedback
Overseeing product vision, strategy and design from inception to execution with an agile approach
Managing product evolution, implementing key engagement metrics and KPIs