Typography

(Restricted access to designers and approved vendors; email ask-brand@sumologic.com for permission)

Primary typeface
Lab Grotesque

Lab Grotesque is our primary typeface. The typeface includes the following families: Lab Grotesque and LabGrotesque Web in a variety of weights. Italicized versions of each are also included in the family.

Type should never be altered by adding outlines, drop shadows, or effects. Always set ® and ™ as superscript.


Default typeface Arial

In cases where Lab Grotesque is not available, Arial should be used as a default substitute. These cases may include digital applications such as HTML emails, Word documents, or digital presentations (such as PowerPoint) that cannot embed fonts.

There are two preferred weights for Arial, each with an italic version: Regular and Bold. The default weight to use is Arial Regular for body copy and the Bold weight for headlines. The Bold weight of Arial may also be used for emphasis in smaller applications such as subheads captions, tables, charts, and folios.