The Sumo Logic symbol is not a logo. It is a graphic interpretation of the logo available for use as additional brand presence. With the exception of motion application, the symbol should always appear within a square, or use the symbol lockup.
The symbol is a powerful branded element that must always be used in conjunction with our logo or in written form nearby.
Color and reversed symbol
There are two primary versions of the Sumo Logic symbol: color and reversed. Always use the color version against a white background. It may also be applied over light background colors when white is not available. The reversed logo works best when reversed out of the primary.
Sumo Logic blue as well as darker colors that provide enough contrast. (see color section).
Black symbol
Use the black version of the Sumo Logic symbol when reproduction is limited to black and white or if your overall color palette is monochromatic.
Color symbol
Reversed symbol
Black symbol
Follow the specifications below for the required amount of clear space and minimum size to ensure maximum visibility and legibility. The clear space is defined by the height of the square.
*Exceptions may be made for the favicon
The symbol is not Sumo Logic’s logo. As such, it can only be used in conjunction with the logo. When paired, consider content and visual hierarchy. In the examples below, the left shows the logo as first read in placement and size, followed by the symbol. The right shows the symbol as first read.
There must be a clearspace of 2X between the logo and the symbol. If this cannot be attained, used the symbol lockup provided.
Sumo Logic logos are provided in three color versions and several file formats. All files have been created at sizes common to their media, and should not be altered, recolored, scaled disproportionately, or modified in any way. The chart below details the file formats best suited for each use case.
For print applications, CMYK (Cyan, Magenta, Yellow, Black) and PMS (Pantone Matching System) assets are available in AI and EPS format. For on-screen use, RGB assets come in two file formats. SVG files are vector- based, and can be scaled to any size. PNG files have transparent backgrounds and a fixed resolution, which can be scaled down (but not up) in size.