The Influence in The West & Europe
The Influence in The West & Europe
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The rise of kawaii culture in western and European communities has inspired many artist, online communities, physical store, and fashion designers.
Many example of these are the rise of Hello Kitty, Pokémon, and Studio Ghibli in the 90s. The rise of Harajuku Fashion around 90s and 2000s, with icon such as Katy Perry, Gwen Stefani, and Niki Minaj. Movies such as the iconic Tokyo Drift and 2 Fast 2 Furious which had a great amount of influence toward audiences that weren't too exposed to Kawaii culture, by character such as Suki specifically and the background characters really. Hello Kitty becoming a huge phenomime in the 2000s and modern day. As well as Pokémon in the 90s and modern day. With both characters making more than 5 billion dollars in revenue every year.
Katy Perry
Katy Perry
(1984-Modern Day)
During the late 2000s and early 2010s Katy Perry had a biggest break through with albums such as "One of the Boys" and "Teenage Dream". Her Teenage Dream era was predominantly where she wore the most inspired kawaii fashion. Which made her known for colorful candy like outfits.
Gwen Stefani
Gwen Stefani
(1969-Modern Day)
She tends to be a controversial person as in the 90s she believes she was a Japanese girl. Further immortalized herself after her "Love. Angel. Music. Baby" by surrounding herself with Japanese backup dancers. She wrote multiple song and did multiple interviews saying her appreciation for Harajuku girls. As well as create outfits inspired by the Harajuku style.
Niki Minaj
Niki Minaj
(1969-Modern Day)
Niki Minaj has an alter ego, "Harajuku Barbie" that was introduced in 2009 (note: most of her fans refer to her alter ego as a second person so that how I'm going to refer to her). Where she is this character that depicts how a Harajuku girl acts as well as creating her own spin on Harajuku fashion. She has made multiple song, performed multiple times, and has done multiple interviews under this alter ego. She is one of the most icon celebrities that has worn or shown appreciation towards J-fashion.
Further Research: https://www.japanhousela.com/articles/beyond-cuteness-exploring-layers-of-japans-kawaii-culture-sanrio/#:~:text=In%20recent%20decades%2C%20kawaii%20has,embraced%20kawaii%20culture%20and%20style.
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