Marketing Strategies

Marketing Strategies

Our current marketing strategy is split into 4 stages. Stage 1 is to take the funds received from the Bloombox campaign to purchase things that we deem necessary. For example, the funds could be used for us to buy our shirts, equipment (instruments, amps, etc.), and other materials. Stage 2 would be to advertise this very website to the public, as in staff, students, parents, etc. Stage 3 would be to sell the shirt to the public via a Custom Ink fundraiser. The public will be able to purchase shirts with Custom Ink and we will receive the profit. Stage 4 would be to review and proceed from there. For example, using analytics, we can decide if we want to do things like create more products or take another approach to marketing.  This is a broad overview, there could be more stages, but this is the idea.