Benefitting from Benefit Cosmetics
by Chloe Avioli
by Chloe Avioli
IMG_1707 - Chloe Avioli.MOV
Synopsis
Synopsis
I learned about marketing in the beauty industry from my community sponsor who works at the popular makeup brand, Benefit Cosmetics. I focused mainly on social media marketing and how brands study trends, audit other brands/competitors, and use influencers to market to consumers.