Eunkyung An

Email: ean2@stevens.edu

Welcome! I am an Assistant Professor of Marketing at the School of Business, Stevens Institute of Technology.

My research work is in the areas of quantitative marketing, primarily aiming to understand consumer behavior on online platforms. I employ various quantitative methods in my research, including structural modeling, machine learning, and field experiments. Currently, my research is centered around consumer search on online platforms, discovering market structure from unstructured data, and exploring the formation of persistent behavior in fitness app usage, along with its dynamic implications on users and the financial performance of the platforms.

My latest CV is here.