Keynote | Opening Session

9:00am – 9:50am

To view this recording:

https://stcc-edu.zoom.us/rec/share/O6duXYk5lCt51DSm1ZQyltWw77gI6--79skNmTu1pKre9IICXmnu6SZXB5n4czW3.hxYKm4GgIUhLeyt0 Passcode: ^x#*WbP7

Introduction:
By Dr. Shai Butler, Interim Vice President for Advancement & External Affairs

Charting the Path Forward: An Inclusive Approach to Strategic Planning
Aside from the rigorous reaccreditation process, strategic planning is perhaps one of the most challenging activities pursued by academic institutions. Strategic planning is an ongoing process by which institutions examine themselves—including their cultures, resources, constraints, and aspirations—in the context of their environment and determine the path forward. The academy is a complex environment with a diverse array of stakeholders whose contributions are paramount to the future of institutions. This presentation will introduce an equitable and inclusive approach for consideration as Springfield Technical Community College embarks upon its next strategic planning cycle.

Presenter:
Dr. Campbell is the founding President and CEO of Third Eye Network, LLC, an innovative multicultural marketing and management strategy consortium serving a diverse multisector clientele. With 19 years of combined experience in small business, higher education, and government administration, his expertise includes: Strategic management, ethnic psychology, cultural competence, urban entrepreneurship, technology innovation, economic and workforce development. He holds a Doctor of Management degree from the University of Maryland Global Campus, an Executive MBA and a Bachelor of Science degree from Rochester Institute of Technology, and a Certificate of Completion in Leading Economic Growth from Harvard Kennedy School of Government.