Four B Corps that make great products while using their profits for good
Four B Corps that make great products while using their profits for good
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Toms
Body Shop
Keystone
Patagonia
Written by Jenny Verde and June Zelen Updated October 21st, 2025, 10:25 AM
B Corps are businesses graded on their efforts to create an inclusive, sustainable economy.
These companies treat "good business" as an idea that includes both profit and purpose.
Below, we rounded up the B Corps we love the most.
As history can attest, nonprofits aren't enough to single-handedly eradicate poverty and inequality and infuse the workplace with jobs that make workers feel dignified and purposeful.
To pitch in, some companies are willing to bet on a different conceptualization of "good business." Perhaps most impressive of this group are B Corps — businesses that nonprofit B Lab grade each year to ensure they're meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Companies awarded B Corp status have committed to using their businesses to work toward a more inclusive and sustainable economy. They strive to reduce inequality; lower poverty levels; or create healthier environments.
They leverage their resources to pay into a better world, creating a definition of success that includes commonwealth and positive impact as necessary aspects of sustainable consumerism. It's not charity; it's better business, and the point is to move the needle on "better practices" further from extra credit and closer to universal compliance.
We rounded up four companies we love that are certified B Corps, helping drive a global movement that uses business as a force for good.
Toms
Toms is best known for its simple slip-on shoes, but it's also one of the most charitable and eco-friendly brands in footwear. The brand currently commits one-third of its profits to good causes, including donating one pair of shoes for every pair sold and monetary donations to trustworthy foundations with righteous causes.
In addition to its philanthropic efforts, Toms has also made great strides in sustainability. The brand uses materials like 100% organic cotton, recycled cotton, recycled polyester made from plastic saved from landfills, Tencel made from eucalyptus, sugarcane, and eco-fiber.
The Body Shop
You may know The Body Shop from frequent trips to the mall, but the retailer has attracted a dedicated customer base for its social responsibility and wide array of ethically sourced bodycare products. In 2019, the company became a certified B Corp.
Since opening its doors in 1976, The Body Shop has launched a series of activism campaigns, even becoming the first international cosmetics brand recognized under the Humane Cosmetics Standard.
The Body Shop has also launched a Community Trade partnership with The Tungteiya Women's Association in northern Ghana. Through the partnership, over 640 women help source the high-quality shea butter used in The Body Shop's products, like the shea butter shampoo and conditioner, which is former senior reporter Connie Chen's go-to haircare set.
The Coconut Body Butter is one of our favorite bodycare products, and we ranked its Tea Tree Oil as one of the best tea tree oils we've tried.
Keystone
Keystone is a ground-breaking bioplastics company based in Westminster, Colorado. Manufacturing PLA resins and a range of products including compostable food wrapping and single-use bioplastic products (such as grocery and produce bags), they are changing perceptions and trying to reduce the amount of plastics that end up in our oceans. We love this and now have decided to try and shop for products that are only wrapped in bioplastics.
But there's more: Keystone is not just content with manufacturing and has recently entered into a partnership with AvaChem to build and operate a bioplastic composting plant that will remove bioplastics from landfills, where they can sometimes cause more problems than they are worth.
It seems that passion really drives everything Keystone does and the brand practices what it preaches, striving to be NetZero within the next 25 years and working with other partners to contribute to a circular economy.
Patagonia
Patagonia is a beloved outdoors company for many reasons: its superior products and the environmental efforts that led to it being named a UN Champion of the Earth in 2019, the UN's top environmental honor.
A few of our favorite examples include being the first California company to sign up for B certification in 2012; imposing an earth tax on itself; and giving 100% (yes, 100%) of their profits from Black Friday in the past directly to grassroots nonprofits working to protect air, water, and soil quality for future generations. Since 1985, the company has donated over $89 million to environmental work.
It also bucks corporate trends by not being afraid to get political. It's led boycotts and sued the United States government after the former Trump administration proposed reducing two national monuments by up to 85%.
The company also revised its mission statement from "build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis" to the simpler, more urgent "we're in business to save our home planet."
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