Digital Editions

For instructions on how to sign up, browse specs, and manage your account, please go to Getting Started.

On specle.net you can find the specs for Conde Nast, The Economist, Net-A-Porter, New Scientist, and Metro Digital Editions.

Creating Digital Advertising in InDesign

1. Create a new document using the pixel size listed on Specle, and set the intent to Mobile.

2. Export as a Adobe PDF (Interactive) if you need to maintain hyperlinks. Otherwise export as a JPEG or PNG.


3. If you save as Adobe PDF (Interactive) to maintain hyperlinks, click Save and ensure the resolution is set to 72ppi under the Compression tab.

Creating Digital Advertising in Photoshop

1. Create a new document in Photoshop. If you select Mobile in the top bar it will automatically change the width and height to pixels. Enter the pixel sizes listed on Specle.

2. Ensure the Resolution is set to 72 Pixels/Inch.

3. Ensure that the Colour Profile is set to sRGB under advanced options.

4. Save your file as a PDF, JPEG or PNG.

Uploading a static ad to Specle

1. Search for the publication you require in the search bar on the My Ad Deliveries tab, or in the search bar at the top.


2. Click Send Ad on the relevant publication page.


3. Fill in the required fields as indicated by the blue mark.

Advertiser - the company being advertised.

Headline - the headline of the ad, or, if you are doing a campaign, it could be the name of the campaign.

Insertion date - is the date the ad will go live.

The required fields may vary between different publications.


4. Drag and drop your file(s) onto the upload window. Specle will match them automatically to the correct size.

If your files are the wrong size or the wrong resolution you cannot proceed with the upload, and will need to resize and re-export your files.


5. Click on Continue. You will be taken back to the My Ad Deliveries page, where you can see the status of your ad on the right.


6. Click on the ad bar to view the Specle Digital Job.

7. Click on Approve and Send to deliver your ad. However, we recommend that you follow the instructions below to preview your ad before clicking Approve and Send.

Uploading a HTML5 ad to Specle

1. Search for the publication you require in the search bar on the My Ad Deliveries tab, or in the search bar at the top.


2. Click Send Ad on the relevant publication size.

Please make note of the following:

  • Externally created HTML5 must be supplied at least 5 days prior to deadline.
  • It must contain a single index.html file and cache.manifest.
  • All assets should be included and nothing should be referenced externally.
  • HTML must not exceed the size of the content window. Note that dimensions in Specle are supplied at 2x the CSS unit.
  • Preload images to support thumbnail creation in the app.
  • Keep text 10 px (pt) away from the edge of the screen.
  • Maximum file size for HTML5 ZIP files is 2mb.
  • All ads must be tested throughly by the advertiser using the preview facility in Specle.

If you would like to send a static backup of the ad, please create a second ad, and upload the static version of the ad following the steps under Uploading Static Ads above.

3. Fill in the required fields as indicated by the blue mark.

Advertiser - the company being advertised.

Headline - the headline of the ad, or, if you are doing a campaign, it could be the name of the campaign.

Insertion date - is the date the ad will go live.

The required fields may vary between different publications.


4. Create a ZIP archive of the HTML content and its assets. Drag and drop your ZIP file onto upload window.


5. Click on Continue. You will be taken back to the My Ad Deliveries page, where you can see the status of your ad on the right.


6. Click on the ad bar to view the Specle Digital Job page.

7. Click on Approve and Send to deliver your ad. However, we recommend that you follow the instructions below to preview your ad before clicking Approve and Send.

Previewing your Ad

After you have uploaded your ad to Specle, we recommend that you preview it in a browser and on a mobile device. This will let you view the final result, and reveal any issues with your ad. This is particularly important for HTML5 uploads. If your ad does not preview correctly on Specle, it will not appear correctly in the digital edition.

1. Click the Preview link on the Specle Digital Job page.

2. You can share the public preview page via the public link.


3. Click on a target device to preview the ad in your browser at the exact size of the target device.

4. Click Preview on device to receive instructions about how to preview on a mobile device.


5. Click Email me a preview link to receive a link to view the ad in the PugPig Reader (the app used for previewing). You can forward that email to the email address used on your mobile device.









6. Download the PugPig Reader in the app-store. Open up the email on your device, and click the link. It will ask you if you want to open PugPig Reader. Click yes, then click download, then read once the ad appears in the PugPig Reader.

7. If you are happy with the preview, please click on Approve and Send to deliver your file. If not, please click on Start Again on the Specle Digital Job page to replace your current file(s).

Replacing/Sub Copying Your Ad

You can only replace (sub copy) an ad if the insertion date has not passed.

1. Either click on the relevant ad under the My Ad Deliveries tab, or click on Repeat or replace to search for the ad.


2. Click on the job you want to replace, and click the Replace button.


3. Upload your new file, and click on I'd like to edit replace details to change any ad information.

4. Click Replace. You will be taken to the My Ad Deliveries page, where you can see the status of your ad on the right.

5. Click on this job to go to the Specle Send Report page, and click on Approve and Send to deliver it to the publishers.

The publisher will be notified that your previous ad has been replaced.

repeating your ad

It is free to repeat an ad on Specle.

1. Either click on the relevant ad under the My Ad Deliveries tab, or click on Repeat or replace to search for the ad.


2. Click on the job you want to repeat, and click the Repeat button.


3. Change the relevant ad information. Click Repeat. Your repeat ad will be delivered immediately, if this box is ticked.

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support@specle.net

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