What is Specle?
Specle is an ad-delivery company. This means that we check ads against publisher specifications to ensure they print as expected and deliver them to publishers via their preferred supply channels.
Preflighting is important because some publishers require bleed, crop marks, or even slug areas in order to trim your ads satisfactorily. Furthermore, the ad that you see on a computer monitor can look very different from the printed product. This is due to whether or not your monitor is colour calibrated, as well as the paper the publication will print on. It is always a good idea to preflight ads in order to avoid issues with formats, cropping, colours, vectors and more.
With Specle you can check and deliver ads to national and international publishers from one platform.
Why do I have to pay?
Some publishers insist that ads come through ad-delivery providers, and this means advertisers have to use a third-party company. Specle ensures that every ad you deliver passes the technical requirements. Without a third-party system, publishers would need to employ a team of people to check incoming ads, and this cost would be reflected in the advertising cost.
Specle is an independent software company. We have a close relationship with publishers, but in most cases we are not funded by them.
Why don’t publishers pay for Ad Delivery?
In some cases publishers pay for ad delivery (for a full overview of this, please see our Pricing page), but the large newspaper publishers work to maintain healthy competition amongst ad delivery vendors. As each newspaper group forms such a large proportion of the total market, choosing a single vendor and paying them directly would adversely affect the other vendors and create a monopoly. This would stifle innovation and increase prices.
Why can’t the Specle charge be added to my advertising invoice?
It is impossible for the publisher to add the Specle charge to advertising invoices, as the choice of ad delivery vendor is up to the creative agency or advertiser. The publisher does not know which vendor will be used at the point of purchase.
Do publishers receive commission from Specle?
Specle does not provide any commission, rebate, or kickback to publishers. Specle operates on its own merits, and attempts to provide the best possible service so that publishers, agencies, and advertisers choose to use us.
How does using Specle benefit me?
We work to provide the best possible service for our customers. Specle employs a full-time development team to improve and expand our service, as well as a support team that offers advice and assistance throughout the production and delivery process.
Additionally, as Specle is a service designed for advertisers, customers can deliver to multiple publishers in one place rather than navigating between publisher platforms.