National Student Advertising Competition
This project focused on creating an integrated strategic campaign for the job site Indeed. The campaign focused on making Indeed the first job site Get Z thinks of and considers when they are starting their job hunt. The project began last semester with extensive research that included surveys and focus groups. From the research, we concluded that Gen Z wanted an authentic, and simple user experience from a job site. There we created the "No Bullsh*t campaign. This campaign involved Out of Home (OOH) advertising, a new user experience design, and a social media campaign all with the same message: Indeed cuts through the Bullsh*t.
Mary Beth Pierce
Mary Beth Pierce is a senior from Little Rock, Ar. doubling majoring in History and Communications (Integrated Strategic). After graduation she will be attending the University of Tennessee Knoxville, working as a graduate assistant while pursuing a M.A. History. Her hobbies include reading, cooking, baking and traveling abroad.
Megan Moran
Megan Moran is a Communication major with a focus in Integrated Strategic Communication and a minor in Visual Communication from Naperville, IL. Megan’s pronouns are she/her/hers and she is currently on the job hunt for a marketing/communication role, hopefully involving social media. After graduation she will be moving back to Naperville where she hopes to continue her love for golf and art outside of work.
Chris Arndt
Christopher Arndt is a Senior from Los Angeles majoring in communications with a focus in Advertising, as well as a minor in Marketing. After graduation Chris will work in advertising in an agency setting. He is an avid Los Angeles Sports fan and enjoys golfing and traveling.
Samuel Jacobson
Sam is a graduating senior studying communications.
Keli Jackson was the advisor for the National Student Advertising Competition. She worked effortlessly with the class to try and help them create the best campaign they could. She sacrificed her time to help them learn the ins and outs of building a campaign. Keli pushed their creative limits and inspired them to reach their full potential. Not only was she dedicated to the campaign, but she was also invested in the well being of the class. Whether it was updating their resumes or finding an internship, she is always available for her students.