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Our project is a full communication strategy and campaign for a non-profit here in St. Louis. The organization we chose was Rung for Women. Rung is an organization that strives to empower women to grow and achieve sustained independence through co-loaded and coordinated educational, professional, and economic resources. They believe that all women should receive holistic support, encouragement, and opportunities that position them to pursue their dreams and thrive as family members, role models, equal wage earners, entrepreneurs, and leaders in their communities. Our campaign will include all components of a strategic communication campaign strategy (executive summary, situational analysis, campaign purpose, big idea strategies and tactics, and budget) to help raise brand awareness and increase membership.
Rung For Women Campaign Book(2).pdf
Grace Dunlavy
Grace Dunlavy
Grace Dunlavy is a graduating senior, originally from Indianapolis, Indiana. Here at SLU, she is a member of the Zeta Iota chapter of Kappa Delta, the Managing Editor at The University News, and the President of the Communication honors society Psi Theta. She is an Integrated Strategic Communication major with a minor in Human Resource Management and is pursuing jobs in the public relations field post-graduation.
Emily Imo
Emily Imo
Emily is a senior from Fenton, Missouri. She has spent her four years completing a major in communication and a minor in marketing. She also was a member of the University’s volleyball team. After graduation, she will be pursuing a career in brand management.
Andrea Porter
Andrea Porter
Andrea Porter is a senior from Eureka, Missouri. She is working on completing her undergraduate degree in Communication with an emphasis in advertising and public relations; she is also working on finishing up her minors in Marketing and Visual Communication. Outside of her studies, she is a member of Alpha Sigma Nu Jesuit Honor Society, secretary of Psi Theta Chapter of the Lambda Pi Eta National Communication Honor Society, and Photo Editor of The University News. After graduation, she plans on working at The Alzheimer's Association as part of the Development team.
Grace, Emily, and Andrea would like to thank their faculty sponsor Jennifer Korte for their support of this project.
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