Welcome To Hometrends

Our Goal is to Have an Exceptional Impact on People!

Hometrends | Ashley Stores of Greater Nebraska is an award-winning retail company operating Ashley HomeStores in Kearney, Grand Island, North Platte, and Beatrice, along with independent retail stores Brandsource Appliance, Beatrice, and The Sleep Store, Fort Collins Colorado. Our Core Purpose is to have an Exceptional Impact on People: our team members, our customers, and our communities. Our Mission is to serve 500,000 families by 2030 and become the retailer and employer of choice in the communities we serve. Hometrends has been named a Furniture Today Magazine Top 10 Places to Work in 2022 and 2023. Each of our stores has been named “Best Furniture and/or Mattress Store'' in the community they serve.

Hometrends Mission

Hometrends believes in making an exceptional impact on anyone that enters our lives. Our employees love to serve and support the community and special causes. Our goal is to impact 500,000 families by January 1st, 2030. We track all the employees, customers, employee volunteer hours, donations, blood donations, and cash and goods donations towards our families impacted goal.

Hometrends Values

Our core values serve as a reflection of our culture and the environment of our business, emphasizing our commitment to maintaining elevated standards for our team's consistent representation of these principles.

Our Brands

Hometrends | Ashley Stores of Greater Nebraska is an award-winning retail company operating Ashley HomeStores in Kearney, Grand Island, North Platte, and Beatrice, along with independent retail stores Brandsource Appliance, Beatrice, and The Sleep Store, Fort Collins Colorado.

Our Locations

Community Impact

Our company is deeply committed to community service, actively engaging in volunteer work with organizations such as Hope to Dream, Habitat for Humanity, Alzheimer's Association, Red Cross, and Hope to Dream, among others. Our dedication to social responsibility extends beyond these examples, reflecting our ongoing efforts to make a positive impact and contribute to the well-being of our community which are reflected in our mission to serve 500,000 families.

Team Photos