Hammer Theatre, Hammer4 Studio
101 Paseo de San Antonio
San Jose, CA 95113
408-924-8501
www.hammertheatre.com
Dive into the art of augmented reality as we provide you with the tools to transform the heritage of our communities into dynamic narratives. Through engaging talks, hands-on tutorials, and insights from industry experts, this designathon isn't just about learning—it is about experiencing the power of design to evoke emotion and provoke thought.
Explore the history and culture of diverse communities
Create typographic designs that reflect cultural identities
Transform designs into AR experiences
Discuss strategies to connect with communities and preserve cultural heritage
As cities modernize, the unique stories of communities risk being forgotten. These workshops aim to revive and celebrate these narratives, offering new design approaches vital in today's world, grappling with technological disparities, cultural misunderstandings, and global crises. The project aligns with the college's themes of Sustainable Futures and Re-Invention. It will offer a unique educational experience by engaging students and the community in meaningful design practices. The workshop will provide exposure and interaction with cutting-edge AR technology, fostering a collaborative and immersive learning environment. We focus on developing design skills that foster community engagement and address the challenges of gentrification.
Associate Professor, Dept. of Urban & Regional Planning
Street Life Manager, San Jose Downtown Association
Adjunct Faculty, College of the Sequoias
Visual Artist
Artist / Muralist / Educator
Assistant Professor of Graphic Design at Shoreline Community College
Assistant Professor of Graphic Design, UNC Charlotte
1st Place: $400 (multiple possible winners)
2nd Place: $300 (multiple possible winners)
3rd Place: $200 (multiple possible winners)
Honorable Mention: $100
Adobe sponsored the student awards!
Title: Reviving Japanese Traditional Culture in Japantown, San Jose
By Ayaka Sanchez
Description: I created an animated AR experience that brings iconic elements of Japanese culture, such as koinobori, sakura, bon odori, and folding fans, to life. I chose to present this AR at "Ronin's Hideout" by Wooden Wave, one of the most iconic murals in Japantown, San Jose. My goal was to evoke traditional Japanese culture within the community through interactive animation. To reflect the seasonal spirit, I animated koinobori (carp streamers), which are traditionally displayed in Japan during May to celebrate Children's Day (May 5). I also featured bon odori, the traditional summer folk dance performed during Obon (August), a festival that honors ancestors. These dances are often accompanied by taiko drums and participants dressed in yukata. Through this AR installation, I hoped to connect people with the rhythms and beauty of Japanese traditions in a modern, immersive way.
Title: Qmunity & Pride Post Street Mural
By Antony Cucina
Description: The mural I chose to bring to life is located in the Qmunity District on Post Street, which aims to support the local 2SLGBTQIA+ community. I wanted to add AR elements that are educational and celebratory of pride. I animated the rainbow elements of the mural and made the Progress Pride Flag wave in the wind. To the right, I created an additional 3D wall labeled with a description of the mural, and an image of the Progress Pride Flag that explains the meanings behind its colors. The mural originally features the logos of the Qmunity District and Project MORE, so I turned these logos into clickable buttons that are linked to the organizations’ websites, which are full of information about events and community resources. Finally, I added peaceful ambient music to match the visuals of the gently flowing rainbow colors.
Title: California Mural
By Gianna Smith, Lara Abutaha and Jubillee Quizon
Description: For this project, our team selected a mural in downtown San Jose that features a woman with water flowing like hair, a crown on her head, a grey wolf skull with another crown, succulents, and California poppies. Using Adobe Aero, we animated different elements to bring the mural to life and imagine a hidden story behind it. We made the woman blink softly, the poppies bloom and then lose their petals, the succulents grow slightly, and the skull slowly opens and closes its mouth. Lastly, both crowns gently move back and forth. Our goal was to enhance the mood of the mural without taking away from it by adding movement to hint at something deeper going on beneath the surface. Each animation was meant to feel subtle but meaningful, as if the wall itself had something to say.
Title: Downtown SJ Stores and How They Survived Gentrification/ Gameshop Downstairs
By Ricky Nguyen, Aaron Tran and James Sander
Title: Downtown SJ Stores and How They Survived Gentrification/ Philz Coffee (Near SJSU)
By Ricky Nguyen, Aaron Tran and James Sander
Title: Downtown SJ Stores and How They Survived Gentrification/ The Studio Climbing
By Ricky Nguyen, Aaron Tran and James Sander
Description: As economic inflation continues to rise, so does the expansion of gentrification. As Downtown San Jose continues to build, more stores have trouble staying afloat. However, we as a team have found three stores that are considered local staples and deeply connected to the community. From our research, we’ve found out that two factors come into play for these businesses: community-driven and affordability. Each store has its own definition of making an impact on the community. For example, Studio Climbing offers various climbing routes for each challenger and creates a warm atmosphere. Philz Coffee offers an unlimited customized drink menu for customers. Gameshop Downstairs emits a culture of niche fandoms for people to gather. Affordability is a common idea these stores share. Studio Climbing offers a big discount to SJSU and Medi-Cal for people to participate. Prices in Philz Coffee have been maintained for some time. Gameshop Downstairs is willing to buy games from people who enter the store.
These stores prove that having connections with the customer base and factoring in cheap prices is a solid defense against the dangers of gentrification.
Assistant Professor of Graphic Design, SJSU
Graduate Student Assistant
"Sponsored by the College of Humanities and the Arts Artistic Excellence Programming Grants"
Rebecca Bradley (she/her), Box Office Manager
408.924.8512
rebecca.b.bradley@sjsu.edu
Hammer Theatre Center
101 Paseo de San Antonio
San José, CA
95113-2603
Marjan Khatibi (she/her)
831.600.5258
marjan.khatibi@sjsu.edu