Chapter 30 Online Supplement:
Embedded Files
Communication, Marketing, and
Susan W. Alman
Susan W. Alman
Susan W. Alman, PhD, teaches courses in interpersonal communications and marketing/public relations for information professionals at the San José State University School of Information. She is a consultant and leads professional development workshops and courses on communication, social media, and marketing. Alman has held teaching posts at the University of Michigan and University of Pittsburgh.
Ch. 30 Webcast
Ch. 30 Webcast
Quote from webcast:
"We have to have information literacy skills that we can impart to our users going into a more civil and civic society. We need to advocate for ourselves and to get others to advocate for us... that's where effective communication, outreach, and advocacy, as well as marketing, comes into play."
Online Resources
Online Resources
MLIS Skills at Work: A Snapshot of Job Postings (LIS Jobs Analysis Updated Annually)
Civic Engagement Leadership Roles for Libraries: Library Civic Engagement Programs (Massachusetts Library System)
Center for Civic Life (ALA)
Choose Civility, Creating a National Movement (Urban Libraries Council)
Developing and Implementing a Simple Media/Communications Plan
Understanding Multigenerational Work-Value Conflict Resolution (requires log in)
Diversity Standards: Cultural Competency for Academic Libraries
Library Service to Persons with Disabilities (ALA LibGuide)
Articles and other resources
ENFP: Myers-Briggs Type and Communication (YouTube Video)
INFP: Myers-Briggs Type and Communication (YouTube Video)
ISTJ: Myers-Briggs Type and Communication (YouTube Video)
ENFJ: Myers-Briggs Type and Communication (YouTube Video)
ESFJ: Myers-Briggs Communication Style (YouTube Video)
ESFP: Myers-Briggs Type and Communication (YouTube Video)
Suggested Readings
Suggested Readings
Alman, Susan W., Sara Gillespie Swanson. Crash Course in Marketing for Libraries. Santa Barbara, CA : Libraries Unlimited, 2015.
Anderson, Arthur James. “No introverts need apply.” Library Journal 121, no. 8 (May 1, 1996): 53-54.
Keirsey, David. Please Understand Me II: Temperament, Character, Intelligence. Del Mar, CA: Prometheus Nemesis Book Company. 1998.
Martin, Judith. Miss Manners Guide to Excruciatingly Correct Behavior. New York: W.W. Norton & Company. 2005.
Ross, Catherine Sheldrick, and Kirsti Inlsen. Communicating Professionally. Chicago: ALA Neal-Schuman, 2013.
Suzanne Walters and Jackson, Kent. Breakthrough Branding: Positioning Your Library to Survive and Thrive. Chicago: ALA Neal-Schuman, 2014
Marketing Research, Analysis, and Assessment Resources
Marketing Research, Analysis, and Assessment Resources
Note: There are many useful online tools for information professionals to use in personal marketing and in market research, analysis, and assessment. These resources include the websites of professional associations, big data banks, online tools, research services, and professional conferences.
Census Data: American Fact Finder and FedStats
Online Surveys: Survey Monkey and Google Forms
Big Data Banks: Think with Google and Google Analytics
Library Leadership and Management Association John Cotton Dana Library Public Relations Award (ALA)
LLAMA PR Xchange (ALA)
Social Media Apps
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