Chapter 30 Learning Objectives

After completing this chapter, readers should have a better understanding of:

• the factors that affect interpersonal communications, and

• the types of communication that are integral to the information professional’s interactions with a variety of audiences including users, non-users, colleagues, administrators, and funders.

Chapter 30 Instructor PowerPoint

Downloadable PowerPoint presentation and PowerPoint notes for course instruction. These files are only accessible to instructors who have adopted Information Services Today: An Introduction (3rd ed) for their course. To request access, please click on the images below or email Sandy Hirsh.

Chapter 30 Discussion Questions

The following questions are included in the textbook.

1. What skills are needed for effective communication and decision-making?

2. Why is a communication plan necessary for marketing and outreach initiatives?

Additional questions proposed by the author but not included in the textbook.

1. What methods can be used to scan the organizational landscape to better understand the needs of the communities served?

2. What types of programs, services, and other activities can be used to promote civility and civic engagement?

3. What types of assessment measures could be used to evaluate a marketing campaign?

Handouts

The following documents are formatted to share with students as handouts.

Related Chapters

The following chapters are referenced in Chapter 30 and may assist in expanding your classroom instruction and discussions.

• Chapter 4: Information Communities

• Chapter 7: Equity, Diversity, and Inclusion

• Chapter 21: Strategic Planning

• Chapter 22: Change Management

• Chapter 25: Managing Human Resources

• Chapter 31: Advocacy

• Chapter 40: Leadership Skills for Today’s Global Information Landscape