Denim Day

posted Apr 9, 2012, 4:09 PM by Tonya Ozone   [ updated Jan 14, 2013, 4:09 PM by Barbara Hastings ]

Zontians prep for 2013 Denim Day

Planning is underway for Zonta Club of Hilo's participation in April's Denim Day.  For more information, email us at

Denim Day 2012 in Hilo. Ask Me Why.

Hilo, Hawaii—April 25, 2012—Zonta Club of Hilo supported Denim Day today as a means to educate people about sexual violence prevention.  To support the cause, Zontians and the County of Hawaii’s Prosecutor’s Office (both sides of the island) wore denim in hope that folks ask why.

Zontians and the Prosecutor’s staff met in front of the County’s Aupuni Center for a show of denim and support for equal treatment.  It is part of observing April as Sexual Assault Awareness & Prevention Month.

  Zontians across the world are focused on advancing the status of women and girls. Zontians envision a world in which women’s rights are recognized as human rights and every woman is able to achieve her full potential.

Why Denim? 

Denim Day is a growing global initiative to raise awareness and educate the public about rape and sexual assault. It began in 1998 after an Italian Supreme Court overturned the rape conviction of a driving instructor because his teenage student had worn tight jeans.

Since her jeans were tight, the court said, she must have helped her attacker remove them, hence the act was consensual.

Women were enraged; the next day Italian women legislators wore jeans and held signs, “Jeans: An Alibi for Rape.”  The case made international headlines, and the young woman’s jeans became a symbol of awareness that what someone wears is never an excuse for rape. Today wearing jeans is part of the international symbol against sexual violence and at least 20 of the United States officially recognize Denim Day.

Zonta Club of Hilo and the County Prosecutor’s office joined groups across the country and the world to use denim to get the message out. Zonta Club of Hilo asks businesses, organizations and individuals to wear Denim in support of sexual assault survivors and to raise awareness about sexual assault misconceptions.