Welcome to Zhenghui Sha's Website!  
Research Assistant positions are available for Fall 2017. For more information, please visit  https://sidilab.wordpress.com/.

Dr. Sha received his Ph.D. from Purdue University, 
M.S. from Xi'an Jiaotong University, and the B. Eng. from Xi'an University of Technology, all in Mechanical Engineering. He also holds a graduate minor in Applied Statistics from Purdue and undergraduate minor in Computer Science from Xi'an University of Technology. He is currently an Assistant Professor in the Department of Mechanical Engineering at University of Arkansas.

Dr. Sha's research is heavily involved in the study of decision-making in complex systems engineering and design. His research is focused on integrating theories from different domains, such as discrete choice random-utility theory, network theory, game theory and behavioral economics, to 1) develop explanatory models for individual entities' decision-making behavior and, 2) to design human-subject experiments to investigate actual behavior of agents in system engineering and design. The goal is in three aspects: 1) to guide better design of process and mechanism for systems engineering and design, 2) to facilitate the analysis of effects of local interactions on emergent global structure and dynamics, and 3) to enable the forecast of system structural evolution. The accomplishment of these goals could facilitate the design decisions and engineering optimization in complex systems . The application ranges from U.S. air transportation system to vehicle product-customer system, from open source product development to crowdsourcing of design innovation. 

Dr. Sha is the recipient of Robert E. Fulton Best Paper Award in 2013 from ASME CIE division and the NSF CMMI Conference Fellowship Award in 2012. He has received 6 travel grants from different agencies to support his academic communication and presentation. He is a member  of ASMESIAM and IEEE Systems, Man, and Cybernetics Society.

Recent News

  • Paper got accepted by AIAA Journal of Air Transportation Our paper titled with “Modeling Airlines' Decisions on City-Pair Route Selection Using Discrete Choice Models” is accepted by  AIAA Journal of Air Transportation (JAT).
    Posted Jul 26, 2016, 8:32 AM by Tony Sha
  • Poster will be presented at 7th International Conference on Design Computing and Cognition (DCC'16) I will give a poster presentation titled Forecasting Technological Impacts on Customers’ Co-consideration Behaviors – A network-based framework to analyze the impact of new technologies on the vehicle market ...
    Posted May 5, 2016, 1:27 PM by Tony Sha
  • Paper got accepted by 16th AIAA Aviation Technology, Integration, and Operations Conference The paper titled Hierarchical Decision-Modeling Framework for Air Transportation Systems is accepted by 16th AIAA Aviation Technology, Integration, and Operations Conference. See you at Washington D. C.  in June ...
    Posted May 5, 2016, 1:19 PM by Tony Sha
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