We kicked off 2014 by partnering with the Sundance Film Festival to engage creative influencers both on and off of YouTube. In addition to hosting 10 days jam-packed with programming, parties and performances in our YouTube on Main Street branded physical venue, we also sponsored the Sundance Short Film category. This activation marked the beginning of an authentic conversation with this audience about YouTube as a global distribution platform and home for creative freedom.

YouTube on Main Street: Our official venue at 596 Main Street, was open everyday from 10am-12pm.  6,308 people came through our venue for 180 hours of programming including 13 musical performances, 12 industry panels, 9 private industry receptions, 4 private parties, 4 live filmmaker hangouts on air, 8 live @ Sundance shows, 8 yoga classes led by creator Casey Ho, >1000 Google Glass demos, 5,000 social mentions.

Official Presenting Sponsor of the Shorts Program: YouTube was proud to present the Shorts Program at Sundance Film Festival. We received 1.7M views to our featured shorts on the youtube.com/sff channel. The short film Chapel Perilous won the YouTube audience award for receiving the most views on our channel.

Live@Sundance: We partnered with Sundance to host a daily live show from YouTube on Main Street. This show was an inside view of the festival that featured exclusive interviews with filmmakers, recaps of events, panels, Q&As and more. Casey Neistat, Shira Lazar and Jimmy Conrad hosted the show.

YouTube at Sundance