Brand Channels offer a home for your brand on YouTube, with full control over your content. From interface design support to paid media programs, your YouTube/Google team will be dedicated to ensuring your brand presence on YouTube is well executed and seen by the right audience.
Custom & Advanced Brand Channels, and Basic Brand Channels with Gadgets
Johnson & Johnson
- Heart On My Sleeve (Realize Band)
Using ThisMoment technology, J&J followed one woman's weight loss journey with Realize Band. Tracy, the patient, created vlogs, featured on the channel, as well as blog entries, and posted regular Facebook and Twitter updates, which were all pulled into the social stream gadget below the customized video player.
Johnson & Johnson - Zyrtec Parks UnleashedParks Unleashed is a first-of-its-kind gaming experience on YouTube, using flash overlays, 360 video and live-action content, where you can explore the park, play games, and "find the loot." Prizes include $10 gift cards from Amazon and Samsung Galaxy tablets (273 Tabs are up for grabs!).
MedImmune - FluMist
The FluMist brand channel capitalizes upon the seasonality behind flu vaccine offerings, using YouTube as a platform to reach patients, parents and HCPs searching for information. The goal of the campaign is to drive intent for parents and caregivers to request the FluMist nasal spray vaccine from their doctor; thus the "Pick Your Nose" branding. The brand channel features a facts page, parent/patient/doctor videos and informational sign up page.
Novartis - ADHDLiving
Focalin XR brand channel.
Novartis - Excedrin
Comedic videos featuring Zach Woods and a gadget with promotional offers for suite of Excedrin products.
Pfizer - Corporate Channel
This YouTube channel was the first brand channel for Pfizer. After having some corporate videos posted on a user channel, the company upgraded to a brand channel to make them more discoverable with supporting media. Pfizer corporate highlights Responsibility, News and Innovation as their video topics. From patient stories, to international relief efforts, to experts in the field, the goal is to convey the spirit of the company and showcase all they do.
Pfizer - RAConversations
Pfizer - Viagra Anti-Counterfeiting Initiative
A channel that shows Pfizer's efforts to stop the global proliferation of pharmaceutical counterfeiting. It sheds light on a serious issue facing the healthcare industry.
Sanofi Aventis' corporate channels, in English and French.
Sunovion - Lunesta
The Lunesta Sleep channel was created as a lightly branded channel with the goal of educating consumers about their sleep habits. The channel features a custom gadget that includes a sleep calculator, sleep diary, talk to your HCP guide, sleep tips and medication guide. There are also coupons, relaxation tunes and patient testimonials on the channel.
Teva - Plan B
GetARealPlan puts a humorous spin on a serious subject - contraception failure. The short, memorable videos on this Brand Channel promote Plan B, Teva's over-the-counter emergency contraceptive. A custom gadget allows users to test their contraception knowledge with a "Misconceptions about Conception" quiz.
Basic Brand Channels
Allergan - Restasis
Bayer - YourLife.com
Genentech - Corporate
GlaxoSmithKline - alli
The How Healthy Works channel teaches people how to live a healthy, happier life through alli's comprehensive weight loss program.
Johnson & Johnson - Acuvue
Johnson & Johnson - &You
J&J's nonprofit channel.
Johnson & Johnson - Johnson's Baby Channel
This brand channel is a community where mothers can interact with each other, find expert advice and tips from baby care experts and fellow moms, and submit videos of playful bonding moments with their babies. Previously it has hosted two "Big Bubblin' Stars Contests" inviting Moms to send in their cutest baby bubble bath video for a chance to win $10,000.
Johnson & Johnson - Listerine Mouth Versus Life
Originally developed in the United Kingdom, this channel vividly demonstrates the damage we're doing when we put the wrong things in our mouths. Uses humor to get viewers to reconsider the importance of mouth health and the role of Listerine.
Johnson & Johnson - Love Your Look (Mentor Health)
Mentor Health's breast augmentation commercials.
Johnson & Johnson - Neutrogena
Neutrogena brings its commercial assets to YouTube.
Johnson & Johnson - Realize Band
The first medical device brand channel on YouTube with a direct-to-consumer message. The channel includes patient testimonials, procedure and method of action details and expert opinions and also incorporated content from the Heart on My Sleeve Channel when it launched.
Eli Lilly - Corporate Channel
The corporate brand channel for Eli Lilly has a subtitle "for Better Health". The channel provides an environment where the company can house corporate communication and health education videos.
Novartis - Corporate Channel
This YouTube channel was the first pharma corporate brand channel. The channel houses videos about innovation, corporate citizenship, working at Novartis, patient stories, TV ads, and executive presentations. The goal is to target several audiences, including investors, potential employees, lobbyist, patients and policy makers. The channel was developed by Novartis' PR agency.
Pfizer - ChapStick
Chapstick ran the "Sing Your Love" contest, which encouraged brand lovers to express their passion for ChapStick by putting it into song to compete for a grand prize of $5,000. The channel remained live after the contest with historical video content.
Pfizer - Health Channel
A channel that allows Pfizer to share health information in multiple areas. Currently features patient-focused videos on Fibromyalgia, Arthritis, Smoking Cessation, and Hemophilia
UCSF Memory & Aging Center Channel for Neurodegenerative Diseases
This channel provides patients, caregivers and health professionals with videos that are intended to educate them about the various forms of neurodegenerative diseases. The goal of the channel is twofold: promote earlier, accurate diagnoses -- in order get more patients into research studies and clinical trials; and to help families cope with these devastating illnesses.
Premium Content Partners
YouTube partners are independent video creators and media companies who are looking for online distribution and who meet our content qualifications. Partners regularly upload videos that are viewed by thousands of YouTube users. For more information please visit YouTube.com/partners.
The Doctor's Channel
Video content by doctors, for doctors.
The famous sexologist is uploading her old TV shows and answers user questions via video on YouTube.
Johnson & Johnson Health Channel
The Johnson & Johnson channel features weekly on topics such as obesity & gastric bypass, diet & nutrition and Chron's disease, to promote a better understanding of health issues. Several of the health information videos posted were created by current NBC News Chief Medical Editor Nancy Snyderman during her tenure with J&J.
User Channels offer a home for your brand on YouTube. User Channels can be created by any member of the YouTube community but have fewer branding options and safety levers than Brand Channels. Learn more about how to drive traffic to a user channel using promoted video ads: https://ads.youtube.com/
Allergan - Lap-Band
Boehringer Ingelheim Corporate Channel
British Medical Journal
This channel showcases videos created for the BMJ, an international general medical journal, published weekly in print and updated daily online.
Food and Drug Administration
Genentech - Flu Facts
GlaxoSmithKline Corporate Channel
Corporate channel set up to provide local health program video information, as well as video information on careers at GSK.
Lung Cancer Alliance
This channel serves as a space for advocates, sufferers, caregivers and supporters of people with lung cancer to post notes and view updates from the organization. It includes PSA announcements from celebrity spokespeople like Troy Aikman and Deborah Morosini, MD, sister of Dana Reeve who died of lung cancer.
Jenny's channel houses all their celebrity content, commercials, and videos on general weight loss tips.
Johnson & Johnson - OneTouch
Videos on managing and living well with diabetes.http://www.youtube.com/onetouch
Johnson & Johnson - Skin ID
Johnson & Johnson - Splenda
Johnson & Johnson - Tylenol
Novartis - Faces of MBC
Novartis' video initiatives around Breast Cancer Awareness Month.
ORLive.com's live surgical video channel features content from leading hospitals, academic institutions, and affiliated medical schools. Viewers have the ability to email questions direct to the operating room for an on-camera response by some of the world's top physicians.
Pfizer Fibro Center
The National Psoriasis Foundation's YouTube channel is dedicated to educating, serving and empowering people with psoriasis and psoriatic arthritis. The mission is to improve the quality of life of people who have psoriasis and psoriatic arthritis through education and advocacy and to promote awareness and understanding.
Celebrity content, commercials, and weight management & lifestyle tips. This channel has tons of content organized into playlists.
Brand and User Channels that are not currently live
Johnson & Johnson - Concerta (DRUG OFF PATENT)
Concerta's channel is dedicated to helping ADHD children and their families manage the everyday challenges of ADHD. The channel offers information about the condition, personal stories about living with ADHD and information about the benefits of treatment with Concerta.
Novartis - Excedrin Express Gels (PLANNING CHANNEL REFRESH)
This branded contest, the $15k Speed Challenge, invited users to make a short, creative video about an amazing feat of speed. The idea was to promote the fact that Extra Strength Excedrin Express Gels provides headache relief that begins in just 15 minutes.
Sanofi Aventis - WhyInsulin (PLANNING UNBRANDED CHANNEL)
This unbranded YouTube effort highlights patient testimonials and their journeys with insulin use. You can follow the two patients, Arturo and Shanee, as they live and monitor their condition. Each patient's playlist includes video content ranging from diagnosis to treatment to advising others. The channel also has links to a meal planning guide and a Myth vs.Reality game.http://www.youtube.com/whyinsulin
Meda Pharmaceuticals - Astelin
Meda created this branded user channel promoting prescription Astelin nasal spray, which asks users to submit their story via video while also holding their Astelin bottle. Prescribing Information is outlined in the 'description box' adjacent to the feature video.
This video was posted by AstraZenaca as a response to an article published in Men's Health magazine titled, "8 Drugs Your Doctor Wouldn't Take." The goal of the video is to provide patient safety information on AstraZeneca products.
NY Department of Health
Richard Daines, the physician who runs the New York State Health Department, uses YouTube to make an argument for a proposed "obesity tax" in New York.