Yiquan Gu
Professor of Spatial Economics and Industrial Organization at Henley Business School, University of Reading
Main research interests: Industrial Organisation, Spatial Economics, Digital Economy and Game Theory
Selected UKRI funded projects, consultancy work and research impact
Recent Working Papers
Firm Prominence and Consumer Confusion (with I. Chioveanu and T. Wenzel)
Exclusive data, price manipulation and market leadership (with L. Madio and C. Reggiani)
Journal Publications
Consumer Salience and Quality Provision in (Un)Regulated Public Service Markets (with A. Rasch and T. Wenzel), Ungated Working Paper, Regional Science and Urban Economics, March 2022
Bid outcome processing in Vickrey auctions: An ERP study (with A. Newton-Fenner et. al.), Psychophysiology, June 2022
Data brokers co-opetition (with L. Madio and C. Reggiani), Online Supplementary Material, Oxford Economic Papers, July 2022
Fair shares? Advancing land economics through cooperative game theory (with A. Lord, A. Eika, P. Dethier, D. A. Samsura, B. I. Nordahl, D. E. Sommervoll, E. van der Krabben, J-M Halleux), Land Use Policy, July 2021
Curbing Obfuscation: Empower Consumers or Regulate Firms? (with T. Wenzel) Ungated Working Paper Online Supplementary Material, International Journal of Industrial Organization, May 2020
Virtuous or vicious circles? Exploring the behavioural connections between developer contributions and path dependence: Evidence from England (with A. Lord, G. Burgess and R. Dunning), Geoforum, November 2019
Evolutionary Equilibrium in Contests with Stochastic Participation: Entry, Effort and Overdissipation (with B. Hehenkamp and W. Leininger) Ungated Working Paper, Journal of Economic Behavior and Organization, August 2019
Can the market be tamed? A thought experiment on the value(s) of planning (with A. Lord), Environment and Planning A: Economy and Space, February 2019
Consumer confusion, obfuscation, and price regulation (with T. Wenzel) Ungated Working Paper, Scottish Journal of Political Economy, May 2017
Price-Sensitive Demand and Market Entry (with A. Rasch and T. Wenzel) Ungated Working Paper, Papers in Regional Science, November 2016
Putting on a Tight Leash and Levelling Playing Field: An Experiment in Strategic Obfuscation and Consumer Protection (with T. Wenzel) Ungated Working Paper, International Journal of Industrial Organization, September 2015
Strategic obfuscation and consumer protection policy (with T. Wenzel) Ungated Working Paper, Journal of Industrial Economics, December 2014
Too much of a good thing? Welfare consequences of market transparency (with B. Hehenkamp) Ungated Working Paper, Journal of Institutional and Theoretical Economics, June 2014
Transparency, Entry, and Productivity (with T. Wenzel) Ungated Working Paper, Economics Letters, April 2012
Price-Dependent Demand in Spatial Models (with T. Wenzel) Ungated Working Paper, B.E. Journal of Economic Analysis & Policy, March 2012
Transparency, Price-Dependent Demand and Product Variety (with T. Wenzel) Ungated Working Paper, Economics Letters, March 2011
A Note on the Excess Entry Theorem in Spatial Models with Elastic Demand (with T. Wenzel) Ungated Working Paper, International Journal of Industrial Organization, September 2009
Reports
Report on the maximum park home sale commission
Report on the cost of evictions in Scotland: