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Academic
Ph.D., Management in Marketing
Advanced Graduate Certificate in Complex System Science and Engineering (CX)
M.A., Research Methods & Statistics
B.A., Psychology with Statistics Minor
Professional
Court of Master Sommeliers - Intro Sommelier
Google Ads and Google Analytics Certificates
Part 107 Commercial Drone Pilot
Research Interests
I am Yilong ‘Eric’ Zheng, an associate professor of Marketing at the Merrimack College Girard School of Business. Thank you for your visit!
My primary research interests emerge from the following perspectives:
(1) Digital Platforms & Entrepreneurial Marketing
(2) Digital Analytics & Privacy in E-commerce
(3) Prosocial Behaviors & Motivations
(4) Wine Marketing
Teaching Interests
Digital Data Analytics, Digital Marketing, Marketing Research, Business Statistics, Data Mining and Business Intelligence, Introduction to Marketing
Lifetime Hobbies
Over the years, I have developed a passion and a goal of becoming a sommelier.
I have also enjoyed cooking, fishing, and riding a sports bike when not studying wine.
I want to be able to code my digital service site and app like a computer scientist someday and be involved in future entrepreneurial activities.
I am not sure whether I will be good at all of them down the road, but these are the things I'd like to keep as my lifetime hobbies.
" Try Again, Fail Again, Fail Better." -- Samuel Beckett
" We work to become not to acquire." -- Elbert Hubbard
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